Job Description
We’re looking for a strategic and results-driven leader to define and execute our Riders/Customer strategy in Thailand. In this role, you will drive growth, engagement and loyalty across the Rider lifecycle, while optimising performance through data-driven decision making and cross-functional collaboration. You will play a key role in shaping the local market strategy in Thailand, working closely with regional and global teams to deliver impactful initiatives that improve both customer experience and marketplace efficiency.
With over 200 million users in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it’s all thanks to our people.
We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, national origin, age, or ability.
Our ultimate goal is to make cities for people, not cars. And we need your help on this mission!
In this role, you will be part of the Riders/Customer strategy, from acquisition to retention, ensuring sustainable growth and high-quality engagement. You will be responsible for translating strategic priorities into clear execution plans, driving continuous optimisation through experimentation, and identifying opportunities to improve efficiency at scale.
You will collaborate closely with Product, Marketing and Central Operations teams to launch and scale new initiatives, while acting as the voice of the Thai market to influence broader business decisions.
Defining and executing the Rider strategy across acquisition, engagement, rewards, funnel optimisation and communications. Owning key market KPIs including growth, quality, engagement and efficiency. Driving continuous optimisation through structured experimentation and impact measurement. Identifying structural inefficiencies and redesigning processes to unlock scalable performance. Translating strategy into clear execution plans with measurable outcomes. Raising the bar on quality, service delivery and loyalty across both sides of the marketplace. Partnering closely with Product, Marketing and Central Operations to deliver market-leading initiatives. Leading go-to-market planning for new Rider programs. Acting as the voice of the Thai market, influencing regional and global decisions.
5+ years of experience across operations, strategy and go-to-market roles. Proven experience leading and scaling teams in fast-paced environments. Strong analytical and commercial acumen (ROI thinking, incentive optimisation). A track record of turning strategy into measurable impact. Comfort operating in ambiguity and building structure where it doesn’t yet exist. Exceptional communication skills with the ability to influence senior stakeholders.
Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!
Play a direct role in shaping the future of mobility. Impact millions of customers and partners in 600+ cities across 50+ countries. Work in fast-moving autonomous teams with some of the smartest people in the world. Accelerate your professional growth with unique career opportunities. Get a rewarding salary and stock option package that lets you focus on doing your best work. Enjoy the flexibility of working in a hybrid mode with a minimum of 3 days in the office each week to foster strong connections and teamwork. Take care of your physical and mental health with our wellness perks.
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