Job Description
Who is Boulevard?
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
The Media Manager - Search at Boulevard is a highly visible individual contributor role with meaningful ownership and impact. You will be the architect of Boulevard’s paid search engine - designing strategy, raising performance standards, and unlocking measurable growth that directly moves our business forward. This role is a high-leverage seat at the table: your decisions will shape how we acquire customers, scale efficiently, and build a smarter, innovative, data-driven growth engine.
This role blends hands-on execution with strategic influence. You’ll manage and optimize seven-figure search budgets, with clear accountability for driving business outcomes. You will partner closely with Marketing Operations, SDRs, Content, Finance, and other teams to turn data into smarter investment decisions and unlock new growth through experimentation, automation, and improved systems.
Experience/Skills Needed:
- 6+ years of hands-on paid search experience with proven results around CPA and ROAS targets
- Experience managing seven-figure annual search budgets with a strong efficiency, performance orientation
- Deep, platform-level expertise in Google Ads, including keyword strategy, bidding, creative testing, and automation
- A track record operating as a hands-on individual contributor, directly managing campaigns, budgets, and optimizations
- Strong experience driving performance across multiple or niche industries, applying learnings to new markets
- Highly analytical, with the ability to diagnose performance issues and identify opportunities to test and improve channel performance
- Experience building and maintaining dashboards, performance reports, and ROI narratives
- Comfortable partnering with Marketing Operations and Analytics to ensure accurate measurement, attribution, and optimization
- Experience working cross-functionally with Product Marketing, Sales, Finance, and Leadership to align spend and performance with revenue goals
Bonus Experience
- Experience working at a media agency, executing search campaigns
- Background in B2B SaaS, vertical SaaS, or multi-location business models
- Familiarity with attribution modeling, incrementality testing, or advanced experimentation frameworks
- Experience evaluating and implementing new ad tech, leveraging AI tools and automation to improve efficiency and scale
- Experience with Looker and HockeyStack or similar platforms
Day-to-day:
Manage paid search campaigns across Google Ads and other search platforms
Actively allocate and optimize budgets to maximize efficiency and revenue impact
Execute ongoing keyword, bidding, creative, and landing page optimizations to improve CPA and ROAS
Design and run structured experiments to improve conversion rates and efficiency
Monitor performance daily, identifying risks and opportunities tied to ROI and spend
Build and maintain dashboards and reports that clearly communicate performance, trends, and recommendations
Partner with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement
Collaborate cross-functionally and with leadership to align investment with priorities
Partner with other members of the growth team to maximize channel impact
Identify new opportunities and trends to improve performance through automation, tooling, and process improvements
At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For U.S. based candidates, the anticipated base salary range is $86,500 - $118,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.
In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.
✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
🏝 Take a break whenever you need with our flexible vacation day policy.
🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
💚 Family planning resources and specialized support programs.
🔮 Equity: get ahead on the ground floor and grow with Boulevard.
💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
