Job Description
About the Role
Builder.io is seeking a Product Marketing Lead to define and scale how Builder is positioned, differentiated, and adopted in the market.
Builder is creating a new category at the intersection of AI, frontend engineering, and team productivity. AI product development is not just a feature set, it is a workflow transformation. This role is responsible for ensuring that transformation is clearly understood by enterprise buyers, industry analysts, and the broader market.
As Product Marketing Lead, you will own Builder’s market narrative, product positioning, competitive strategy, and analyst engagement across Fusion and Publish — ensuring our product evolution translates into sustained market advantage. You will work at the intersection of Product, Sales, Demand Generation, DevRel, and Leadership to turn product velocity into durable market authority.
This is not a feature marketing role. It is a strategic role focused on defining category language, shaping industry perception, enabling revenue teams, and ensuring Builder wins in competitive environments.
As a Product Marketing Lead at Builder.io, you will:
- Define and continuously refine Builder’s positioning as the AI product development platform, establishing a clear, durable, and differentiated narrative in the market.
- Translate Context, Collaboration, and Trust into compelling enterprise value aligned to executive priorities such as velocity, capital efficiency, governance, and risk reduction.
- Shape category language and competitive positioning against AI IDEs, AI prototyping tools, autonomous agents, and headless CMS platforms.
- Own Builder’s analyst relations strategy, including executive briefings and proactive engagement with firms such as Gartner and Forrester.
- Lead go-to-market strategy for major product releases, partnering with Product on packaging, pricing, and value communication.
- Develop persona-specific messaging for engineering leadership, platform/frontend leaders, design system owners, product stakeholders, and marketing teams.
- Equip Sales and Field teams with strategic positioning frameworks, executive narratives, objection handling, and competitive intelligence that increases win rates in complex enterprise cycles.
- Establish clear ROI and value articulation that demonstrates throughput gains and engineering capacity recovery across Fusion and Publish.
- Conduct win/loss and competitive analysis to continuously refine differentiation and messaging.
- Act as a strategic thought partner across Product, Sales, Demand Gen, Content, and DevRel to ensure narrative alignment during product and market evolution.
You will thrive in this role if you have…
- Experience: 7+ years of experience producing content for B2B SaaS companies, with bonus points for experience in technically complex or developer-focused spaces.
- Strategic Perspective: Experience defining category narratives, not just product messaging. Ability to simplify complexity without losing precision.
- Analyst Engagement Experience: Experience briefing or working with industry analysts and understanding how enterprise technology categories are evaluated and defined.
- Enterprise GTM Understanding: Deep understanding of enterprise buying cycles, multi-persona sales motions, and competitive differentiation.
- Technical Fluency: Comfort engaging with engineering leaders and understanding modern frontend frameworks (React, Next.js, Vue), Git workflows, and AI-driven tooling.
- Execution Discipline: You can move from positioning doc to launch plan to sales enablement without losing clarity or momentum.
- Influence: Ability to build internal conviction around category-defining positioning, aligning Product, Engineering, and Revenue teams around a cohesive market story in a fast-moving environment.
The items above are a starting point for a conversation, not a hard list of requirements. If this role excites you, we hope you will apply.
Why Join Builder.io?
As a Product Marketing Lead at Builder.io, you will play a foundational role in shaping how a new category is defined and understood. Your work will directly influence executive conversations, enterprise adoption, and go-to-market success.
You will experience:
- Impactful Work: Your positioning and go-to-market strategy will directly contribute to pipeline, executive conversations, and long-term brand authority.
- Growth Opportunities: Work closely with experienced leaders across marketing, product, sales, and engineering while expanding your influence and skill set.
- Collaborative Environment: Join a team that values clear thinking, speed, and meaningful cross-functional collaboration.
- Shared Success: As a shareholder, you will have a personal stake in Builder.io’s growth and success.
This role offers a unique opportunity to make a lasting impact while working in one of the fastest-moving areas of software today.
The estimated base salary for the Product Marketing Lead role is $200,000 - $245,000 USD, which includes base salary and a variable annual bonus. In addition to salary, total compensation will include meaningful company equity. Ranges may vary for candidates residing outside of the US, and will be discussed with the hiring manager early in the interview process. Final offer amounts are determined by multiple factors discovered during the interview process, including experience, knowledge, skills, and abilities.
What Builder.io offers you:
- Unlimited time off. 3 weeks is the minimum that we will ask you to take each year
- Mental health days. We encourage you to take at least one per quarter to recharge
- Paid parental leave. 12 weeks of full pay for the birth and care of a newborn child, or for the placement of a child for adoption or foster care
- $500 home office improvement budget. Help get what you need to be comfortable working in a digital-first environment
- $500 annual learning & development budget. Feel supported and empowered to continue developing your skills
- Co-working space reimbursement. Work from any WeWork at anytime with an All Access pass, or reimburse up to $300/month at another local co-working space
- Health Insurance. 100% employer-paid premiums for medical, dental, and vision insurance for employees, and 50% covered for eligible dependents
- Additional Insurance. Depending on location, Builder covers your life insurance, short- and long-term disability, and you’ll have access to supplemental benefits like accident and critical illness insurance
- 401k (for US based team members). Contribute to your financial future
- Real equity. We have a four year vesting schedule with a one year cliff. We also have a ten (10!!) year exercise window 🤯 (yeah, we’re pretty stoked about it!)
About Builder.io:
Builder.io is pioneering the space between design and development, creating a new category of Visual Development Platform that transforms how teams build digital products.
Our Visual Copilot technology bridges the gap between Figma designs and production code, enabling teams to build interactive features using natural language while working with their actual code, data, and APIs. Alongside our code generation capabilities, our CMS empowers organizations to skip code generation altogether and publish updates to any live site or app in a couple clicks.
Trusted by leading mid-market to enterprise-level companies like JCrew, Vimeo, and Anheuser Busch, we’re focused on eliminating the traditional bottlenecks between design, development, and content management.
Builder.io is committed to growing an inclusive and diverse team. We are an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.
