Product Marketing Lead

Job Description

🐦 About Birdie

At Birdie, we’re reimagining care for older adults. We’re building the technology that powers the future of home healthcare, empowering care teams with tools to deliver better, more dignified care, and enabling older people to thrive in their own homes for longer. Our all-in-one solution powers millions of care visits every month, equipping care providers with the tools they need to deliver exceptional, efficient care.

We’re not here to tinker at the edges. We’re here to radically transform a broken system.

That’s why we’ve built an all-in-one platform that supported over 30 million care visits in 2023 and more than 60 million in 2024 and we continue to grow our impact. We’re scaling fast, but staying true to our purpose. That’s why we’re proud to be a B Corp, using business as a force for good

Founded in 2017, Birdie is backed by world-class investors like Index Ventures, Sofina and Omers. In 2023, we ranked #6 in the Deloitte Fast 50, making us one of the fastest-growing tech companies in the UK. You can check out more about our impact and recognition here.

But speed isn’t the point. Impact is.

⚡️ Your mission

As a Product Marketing Lead at Birdie, your role will encompass all four aspects of the discipline:

1. Ambassador - you’ll be the voice of the customer, gathering and systematising customer and market insights to drive product and commercial strategy

2. Strategist - owning the go-to-market strategy for Birdie’s platform, and its associated products and features

3. Storyteller - owning the positioning and messaging for all elements of the Birdie offering, and the ‘proof’ pipeline of stories and narratives that bring it to life

4. Evangelist - enabling others to tell the Birdie story internally and externally, and quantifying its impact

This role is both deeply strategic and extremely hands-on. If you’re the kind of Product Marketer who loves supporting your team to shepherd a feature from roadmap to revenue (and can equally jump into a positioning workshop or pipeline review), then this is one for you!

🦸‍♀️ How you will contribute

• Own the positioning and messaging for Birdie and all its products and features

• Lead the go-to-market strategy for all Birdie products and strategic initiatives, aligning activities across multiple teams in order to drive impact and efficiency

• Own the voice of the customer programme, gathering and systemising insights across market, industry, competitors and adoption.

• Lead a customer impact programme, ensuring value is clearly evidenced through case studies and metrics

• Running training and enablement programmes with Commercial teams in order to ensure consistent success in the leverage of customer insight and Birdie messaging

• Be a regular expert voice in our Marketing communications, speaking on webinars and event content

🤩 You’ll thrive here if…

• You’ve got fantastic storytelling skills - you’re able to translate complex B2B SaaS products into clear messaging frameworks and high quality content, translated into language that connects with your target audience. Also, you hate jargon.

• You’re excited by pace, and have the ability to deliver impactful work rapidly and manage multiple work streams, with multiple contributors and stakeholders

• You’re happy to get stuck in. You’re able to build a great Product Marketing strategy, but you’re also able to actually build content and see it through to execution - you’d be confident knowing how to write your product messaging differently for Facebook ads versus Google Ads

• You’ve got experience building go-to-market campaigns which deliver measurable revenue growth

• You’ve consistently built trusted relationships with senior stakeholders using data and logic

• You make knowing your customer a priority, and have experience building quantitative and qualitative research methodologies that form the foundation of your strategy

• You’ve previously developed and executed training materials and sales enablement programs for Customer Success, Sales and Marketing

🧠 Imposter syndrome is real — and we don’t expect you to tick every box. If you’re excited about our mission and think you could make a difference here, we want to hear from you.

🌈 What you’ll get from us

We believe people do their best work when they’re supported, trusted and inspired. Here’s how we build a world-class employee experience:

💸 Compensation

• Competitive base salary, reviewed against benchmarks annually

• Generous stock options - because we’re building this together

• Bi-annual performance cycles with individual compensation reviews

🧠 Learning & Growth

• Annual personal learning budget and access to training, coaching and mentorship

• Time and space for growth - you set your development goals, we back them

🏡 Flexible Working

• Hybrid working - 2–3 days per week in our incredible London HQ

• Budget to set up your home workspace

• Regular in-person meetups, socials and offsites

🏖 Time Off

• 33 days holiday (25 days + public holidays)

• Extra day off on your birthday (use it whenever you like!)

• Company shutdown between Christmas and New Year

• 2 volunteering days each year to give back to causes that matter

👶 Family-first Policies

• Industry leading paid primary and secondary caregiver leave

• 5 paid days for fertility treatments for those who need it

• Private health insurance with AXA

• Wellbeing perks via Happl (gym discounts, mental health support, and more)

🚲 Other Perks

• Cycle to work scheme

• 4% employer pension contribution when you contribute 5% (UK)

• A deeply human, radically transparent culture

❓ Why Birdie?

Because you want to do meaningful work that improves lives - and grow at speed while doing it. We’re building more than a product - we’re building a movement. A movement to show that tech, when built with empathy and integrity, can change lives.

We’re a team of entrepreneurs, dreamers, and doers. Join us to shape the future of care, work alongside ambitious, kind people, and help reimagine how society cares for its older adults. We dream big, act fast, and work collaboratively with one goal in mind: to create a world where we all age with confidence.

⚖️ Equal Opportunities Statement

We’re committed to building a diverse team and inclusive culture. That means creating a hiring process that gives everyone a fair chance regardless of background, identity or lived experience.

Need adjustments or support during the application process? Let us know. We’re here to help.

✨ Ready to build the future of care?

Apply now. Be part of something that matters.