Job Description
We’re looking for a Growth Marketing Manager (SEM and CRO) to own and scale our performance marketing engine across Google Ads, Microsoft Ads, pay-per-click review platforms (e.g., Capterra, Technology Advice), and high-intent organic search. You’ll be responsible for driving efficient, scalable growth across the full funnel—owning strategy, execution, and optimization for both paid and organic channels, with a strong experimentation mindset focused on improving conversion across key landing pages and the website.
This role is ideal for a data-driven marketer who is equally comfortable in keyword strategy, bid management, targeting, on-site conversion rate optimization (CRO), creative testing, and experiment design—and who can translate insights into clear stories and recommendations for marketing, cross-functional partners, and leadership.
Key Responsibilities
SEM
- Own SEM and PPC strategy across Google Ads, Microsoft Ads, and review sites with a focus on high-intent B2B demand.
- Lead keyword strategy (research, clustering, negatives) across core use cases, industries, and competitor terms.
- Manage bids, budgets, and pacing to hit targets for CPL, CVR, CAC, pipeline, and LTV.
- Continuously refine audience and geo targeting, including remarketing lists, customer lists, and intent-based segments.
- Own reporting on CPL, CVR, CAC, and pipeline contribution by channel, campaign, and segment in partnership with RevOps/MarOps.
- Build and maintain a structured experimentation roadmap across keywords, match types, bidding strategies, ad messaging, creative, and landing pages.
CRO
Collaborate with content and brand to align organic and paid keyword priorities and ensure messaging consistency.
Lead CRO (conversion rate optimization) across key pages. Define and prioritize experiments on landing pages (forms, CTAs, layouts, offers, social proof, etc).
- Run A/B and multivariate tests using appropriate tools; ensure clean setup, measurement, and statistical rigor.
- Partner with content, design, and web to implement winning variations and scale learnings.
Own and improve session → lead CVR across high-intent pages (demo, product pages, core content).
AI, Automation & Tooling
- Use AI and automation to accelerate keyword research, ad copy/creative ideation, QA, and analysis.
- Leverage tools like Claude to pull insights from CRM, ad platforms, and internal docs to refine copy, reporting, and reduce manual ops work.
Cross-Functional Collaboration & Communication
- Partner with Product Marketing, Content, Brand, RevOps, and Sales to ensure lead quality, routing, and follow-up processes support performance goals.
- Turn performance and experiment results into clear, concise recommendations for the marketing team, cross functional partners, and leadership.
Must-Haves
- 3+ years B2B growth/performance marketing experience with deep SEM and SEO ownership.
- Hands-on management of Google Ads, Microsoft Ads, and review platforms
- Strong command of CPL, CVR, CAC, and pipeline, and how they connect across the funnel.
- Proven CRO impact: demonstrated wins improving session-to-lead conversion across paid search, PPC, and website.
- Meaningful experience designing, running, and interpreting experiments (A/B tests, structured trials).
- Highly data-driven; advanced comfort in ad platforms and analytics tools (GA, BI, CRM reporting).
- Experience in B2B SaaS or complex, high-ACV sales cycles.
- Familiarity with marketing automation and CRM (HubSpot, Salesforce) for closed-loop reporting.
Compensation
- Raleigh Hub: $100,000.00 - $120,000.00 base + annual bonus opportunity
- Toronto Hub: 85,000.00 - 100,000.00 CAD base + annual bonus opportunity
What we offer:
- Generous equity grant, become an owner in our company!
- A comprehensive benefits package
- Flexible PTO and hybrid work schedules
- One-time work-from-home allowance
- Hubs in Los Angeles, San Francisco, Toronto, and Raleigh with hybrid work schedules and lunch provided for in-office days
- Company events and team-building activities, both in-person and virtual
- Fast-paced, collaborative, and dynamic work environment
- Opportunities for growth and career advancement
- Chance to work with cutting-edge technology and innovative solutions
- The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers
We welcome applicants from across the U.S. where we are registered to do business and able to support employment. Currently, this excludes the following states: Alaska, Hawaii, Kentucky, Mississippi, Nebraska, New Mexico, North Dakota, Rhode Island, South Dakota, West Virginia, and Wyoming. This list is based solely on operational and compliance considerations and is reviewed from time to time as our footprint grows.
About BuildOps
Join BuildOps, the largest commercial trade platform in the country, as we transform the multi-billion dollar commercial contracting industry!
We’re not just talking incremental improvements—we’re talking a full-scale revolution, empowering the hardworking heroes who build and maintain the infrastructure that keeps our world running. See why contractors choose Buildops here.
This is your chance to be part of a rocketship. We’re fresh off a $1 billion valuation and a $127M Series C funding round (part of over $275M raised to date) led by industry-leading investors like Meritech Capital, BOND, and SE Ventures, backed by Schneider Electric (Reuters, TechCrunch, LA Business Journal) . Our latest investors join our team of industry heavyweights like Next47, former Twitter CEO Dick Costolo, former Salesforce President Gavin Patterson, and Boost Mobile CEO Stephen Stokols. Their investment is fueling our aggressive growth and our commitment to equipping contractors with AI-driven tools to conquer chaos, boost efficiency, skyrocket profitability, and ultimately, deliver exceptional service.
At BuildOps, we’re changing the game and doing the best work of our careers. You’ll be a key player in a company that’s truly making a difference for the backbone of our economy. If you’re ready to tackle big challenges, work with a passionate team, and build something extraordinary, BuildOps is the place for you. 🚀
BuildOps is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law.
BuildOps will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act pursuant to applicable local and state laws.
