Job Description
About Care.com
Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that.
Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you.
About the Role:
We’re looking for a Creative Lead - Creator in Residence to be the creative voice and on-camera face of our brand across social. This is not a traditional production role. You will own the full lifecycle of social video—from concept to camera to final edit—while building a recognizable, high-performing on-screen presence for the Care.com brand. You understand trends before they peak. You know what makes someone stop scrolling. You can develop repeatable content formats, experiment quickly, and balance cultural relevance with business impact. You’re equal parts creator, editor, and talent.
Employment Type: Contract Contract Term: 12 Months
Hourly Rate: $45/hr- $60/hr
What You’ll Do:
- Serve as the one of the primary on-camera creators for our brand
- Concept bold, platform-native social video ideas
- Script, shoot, and edit short-form video (Reels, Shorts, TikTok, etc.)
- Edit in Premiere and/or CapCut
- Rapidly test and iterate creative based on performance data
- Translate business priorities into compelling social storytelling
- Stay ahead of trends, sounds, formats, and cultural moments
- Help shape the evolving voice and personality of the brand on social
What Success Looks Like:
- A distinct, recognizable creator presence tied to the brand
- Consistent production of high-performing, social-native video
- Repeatable formats that drive engagement and conversion
- Tangible growth across platforms driven by creative excellence
Who You Are:
- 4+ years creating high-performing social video content
- Strong editing skills in Adobe Premiere and CapCut
- Deep fluency in Instagram Reels, TikTok, and YouTube Shorts
- Proven ability to concept ideas that feel native, not forced
- Strong on-camera presence—confident, relatable, engaging
- Sharp instincts for hooks, pacing, and retention
- Comfort in a fast-paced, test-and-learn environment
- Experience turning creative into measurable performance
Bonus Points
- Experience as the face of a brand or personal creator account
- Motion graphics / After Effects experience
- Background in DTC or consumer brands
- Experience working closely with growth/performance teams
- Personal experience with caregiving (e.g. kids, seniors)
Company Overview:
Available in more than 20 countries, Care.com is the world’s leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today’s families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com’s industry-leading products—from child and elder care to pet care and home care. At Care.com, you’ll be part of a mission-driven team that builds products to make people’s lives better. You’ll have the opportunity to work with modern technology, lead meaningful platform initiatives, and shape the future of how millions of families and caregivers connect, transact, and build trust. We offer competitive compensation and benefits including health coverage, life & disability insurance, generous 401K matching, PTO, and paid holidays.#LI-Remote
