Job Description
Company Description
Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).
As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.
About Cho Tot
Established in 2012, Chotot.com is the first re-commerce platform in Vietnam pioneering classified 4.0 with more than 1 billion page views every month. On average, 9 out of 10 Vietnamese people are aware of Cho Tot when asking about selling and buying in any category. With the motto “Muốn Là Có” (“A Way to Your Wants”), we leverage technology to build a simple, efficient, and reliable platform that meets all the wants and needs in all stages of your life. There are more than 60 categories on Chotot.com, meaning whether you are looking for a house, a car, a job, a pet, or a piece of vegetable, you can find them on our site. Whether you are passing things you once loved or giving them to people in need, we are here to assist.
At Cho Tot, you will be part of our young and dynamic team in a fast-moving and fun-loving environment. You will receive opportunities to reach all the potentials you can think of in your career ladder. Cho Tot provides a competitive salary and full benefits. More importantly, we are a family within the company to support each other to learn, grow and immerse in new experiences every day. Every member of our family will be there with you on your path of passion to deliver the best online classified site to serve Vietnamese people. Being part of a bigger global organization, at Cho Tot you will also be given opportunities to collaborate with global distributed teams across the world to tackle and provide solutions for some of the most challenging problems in the emerging internet business space. Since 2019, Cho Tot is part of Carousell.
Job Description
Multi-Format Content Production
Create & Execute: Produce high-retention short videos (TikTok/Reels), text-based content (Threads), and engaging visuals/albums (Facebook).
Native Integration: Blend Chợ Tốt’s brand into lifestyle, news, and memes so it feels like a friendly recommendation, not a boring ad.
Campaign & Always-On: Deliver daily “always-on” content and play a key role in making our major marketing campaigns go viral.
Full-Stack Ownership: Own the end-to-end process - from brainstorming and filming to post-production (editing/basic design) to keep up with the speed of social trends.
AI-Enhanced Creativity: Use AI tools to handle the grind, but always add our unique and personal touch. We want high-quality, distinct content, not mass-produced AI copies.
Channel Operations & Community Engagement
Channel Management: Operate Chợ Tốt’s Official channels and our Verticals (Motors, Property, Blue-collar Jobs, etc.) across TikTok, Facebook, YouTube, and Threads.
Humanize the Brand: Reply to comments, inbox, interact with users using natural, Gen Z-friendly language. No corporate robot talk allowed.
Community Building: Execute seeding and UGC (User Generated Content) strategies to make Chợ Tốt a witty, active member of the community.
On-Camera & Full-Stack Production
The Face of Chợ Tốt: Act as the primary VJ/Main Character for our short-form video content. You’ll be the person bringing our scripts to life through storytelling, reacting to trends, and showing off your unique personality.
VJ Versatility: Be ready to “transform” into different roles - from a savvy buyer to a helpful expert to make our video content feel like a real conversation, not a pitch.
Livestream Host: Occasionally take the mic as the lead host for our livestream sessions. Drive energy, interact with the live chat, and keep the audience engaged in real-time.
Performance & Growth
Vibe-Check Data: Track performance metrics to understand what’s “slaying” and what’s “flopping,” then pivot your strategy accordingly.
Channel Health: You don’t just post; you own the growth and daily operations to ensure our channels stay active, healthy, and trending.
Qualifications
Requirement:
You’ve got a portfolio that slays. Whether it’s TikTok, Facebook, or Threads, you have the “receipts” to show you can create original content that people actually want to share or send to the group chat.
You have a sharp eye for pacing, framing, and narrative flow. You understand the art of the “3-second hook” and know exactly how to keep the audience from scrolling past.
Interest and ability in using AI tools (ChatGPT, Midjourney, CapCut AI, etc.) to speed up your workflow and boost production volume.
You are comfortable being the “Main Character” - whether it’s acting in a video content or hosting a 1-hour livestream.
You don’t just follow trends; you’re the one explaining them to your friends. You understand the “lore” of social media and why certain videos live rent-free in everyone’s mind.
You’re a wizard with mobile editing tools like CapCut, InShot, or TikTok’s native editor. If you can flex some desktop skills (Pr/Ae/Ps), that’s a massive bonus, but your ability to “cook” on mobile is what matters most.
You thrive in the chaos of the internet. You’re comfortable working in a fast-paced environment where “staying relevant” means moving fast and hitting deadlines while a trend is still hot.
You don’t just “do tasks” - you own the outcome. You take initiative, follow through on your wildest ideas, and actually care if the content “flops” or “slays.” You’re here to make an impact, not just fill a seat.
What is in for you:
Hands-on experience with real impact: Your videos will go live to a large Gen Z audience, driving brand growth.
Creative freedom with support: Own your ideas and get feedback and mentorship from experienced team members across brand, design, and media.
A dynamic learning environment: Work with a full-stack team involved in creative strategy and campaign execution, gaining exposure across marketing.
Strong mentorship: Collaborate closely with experienced mentors who will guide you, refine your creative approach, and offer valuable feedback to accelerate your growth.
Fast personal growth: Learn how to balance creativity with data, storytelling with branding, and experimentation with results.
A work culture built on FRUIT values: Fast Growth, Responsibility, User-first, Integrity, and Team, we live by these values.
A comfy, modern office setup: Where collaboration and creativity thrive in a relaxed, welcoming atmosphere (and yes, we laugh a lot).
Hybrid work & flexible hours: Enjoy a flexible hybrid work setup that lets you choose the best environment to fuel your creativity, whether that’s working from home, the office, or a remote location. We trust you to find the best environment to fuel your creativity while still driving the best outcomes.
Additional Information
Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.
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