Channel Bakers

We are an advertising and marketing agency founded in 2015. We create full-funnel advertising strategies, using data to increase sales in specific shopping channels. We help brands establish retail and digital shelf sales channels across various industries like Outdoors, Apparel, CPG, and Consumer Electronics.

Our services include Amazon’s Paid Search Platform, Retail Merchandising Programs, Retail POP Displays, Internet Retail Merchandising strategies, Brand Marketing, Media Optimization, eCommerce, and Creative Services.

We operate globally with offices in Costa Mesa (HQ), Shenzhen, and Taipei. We manage over $500 million in ad spend, handling 250,000 campaigns for more than 500 brands. Havas acquired us. We received the Walmart Connect Excellence award at Skai’s 2024 ShopAble Media Awards and were ranked No. 62 in the Pacific region by Inc. 5000 in 2022.

Our mission is to help brands grow sales and influence across retail and eCommerce channels through data-driven strategies. We aim to challenge the status quo and deliver effective solutions that help brands reach new audiences.

We consistently add value to every client, going beyond expectations by listening to their needs and finding solutions.

We are committed to Diversity, Equity, Inclusion, and Belonging. We create a psychologically safe environment where our team members can be their authentic selves and promote belonging through open conversations, active listening, and education.

Our global team has over 200 employees, who speak more than 20 languages and operate ²⁴⁄₇. We foster a collaborative, fast-paced culture, with a passionate team of Amazon specialists, designers, sales executives, and data experts.

We promote work-life harmony through balanced work schedules and paid time off. We invest in employee growth and recognize contributions, seeing our team members as our greatest asset.

Our executive leadership includes Joshua Kreitzer (Founder & CEO), Lionel Garcia (President), and Carol Lai (Vice President of Asia Pacific). Global team members include Brad Malm (Sr Director of Marketing and Creative Services), Andy Lee (Sr Director of eCommerce), Dawood Dahar (Director of eCommerce), and Kelly Wilson (Director of Strategic Accounts).

We offer flexible working options, including remote, hybrid, or in-office arrangements.

Our benefits include:

• Paid time off, with a fully paid day off for your birthday.
• Competitive medical, dental, and vision insurance for employees and immediate dependents.
• A 401k plan with an employer match.
• Fully paid life and long-term disability insurance.
• Access to discounted voluntary insurance for pet care, ID theft, and accidental death.
• Paid volunteer time.
• “Absurd Summer Fridays,” allowing early sign-offs during summer.
• A fully stocked kitchen with snacks and cold brew.
• An Employee Assistance Program offering a 24-hour free hotline for mental health support.