Job Description
About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
About the role
The Global Product Marketing team is dedicated to driving limitless success in the makeup market by shaping the innovation strategy and delivering essential market, consumer, and portfolio insights to Charlotte and the business. With a consumer-focused approach, we partner with the NPD team to co-create tomorrow’s viral sensations and market bestsellers, turning Charlotte’s creative product vision into clear, consumer-centric messages and stories. As the custodians of the message, we work closely with the global marketing campaigns team to ensure consistency across all touchpoints.
The Global Product Marketing Manager will lead a selection of makeup projects. They will fuel the strategy of the category and some of Charlotte Tilbury’s hero franchises, enabling the creation of ground-breaking new global product innovation for the brand and beyond.
The role requires an experienced, driven, tenacious and consumer centric product marketeer who has a deep understanding and passion for the luxury beauty industry, a true makeup junkie, has their finger-on-the-pulse when it comes to future trends, insights and need gaps, and is able to infuse this deep-rooted insight into the campaigns.
As a Global Product Marketing Manager you will:
Product Innovation
- Makeup market data, insights & trends: Identify category gaps and growth opportunities through excellence in data and insight analysis. Leverage portfolio, market, competitor, customer, trend, and regional insights to shape innovation and calendar strategies, driving Category, Franchise, and Brand growth. The Global PM is a source of knowledge for all things makeup.
- Product concepting & narrative: Leveraging Charlotte’s vision, develop and write compelling product concepts, positioning, taglines, and storytelling that align with brand priorities and strengthen long‑term franchise strategy. Translate insights and objectives into clear, impactive narratives, creating breakthrough, best‑in‑class makeup products. The copy team is a daily partner to the product marketing team, however, some level of confidence in copy writing is a plus.
- The marketing lens of product innovation: Leveraging market and consumer insights, partner closely with NPD and artists to shape consumer-relevant formulas, packaging, ingredient stories, shade ranges, claims and price point, while championing Charlotte’s vision. Ideal for a true beauty junkie who thrives in understanding consumer mindsets and artist vision, to transform it into consumer relevant marketing stories.
Consumer Appeal & Commerciality
- Drive a consumer-centric messaging strategy: Develop USPs, claims, and messaging hierarchy for our products & franchises to inspire, differentiate and maximize campaign impact.
- Craft initial campaign big ideas: Create culturally resonant campaign thought starters for the campaign and copy teams, that unite artistry, insights, and emotional storytelling to bring Charlotte’s vision to life.
- Represent the voice of the consumer: Establish & define relevant consumer targets, needs, and pain point and gaps to ensure every innovation delivers a meaningful consumer experience end-to-end.
- Toolkits & Presentations: Build best‑in‑class product marketing toolkits and product bibles that inspire Charlotte, inform the business and regions, support forecasting, and equip the Marketing Campaigns team to execute ground‑breaking campaigns. Deliver assets tailored to a range of stakeholders, forums, and global retail partners.
Portfolio Strategy & Optimisation
- Optimize the portfolio navigation: Ensure our products are easy to choose and shop both online and in-store, through crystal clear messaging and flawless VM execution.
- Core Portfolio: Support the category’s launch and core repush strategy, ensuring that all hero products are supported throughout the year and cross selling is encouraged.
- Consumer Facing Copy: Partner with the Copy team to create Pack copy, Names, PDP, permanent VM copy.
- Product Planning: Collaborate with the Portfolio and NPD teams to recommend pricing strategy, sizing, sampling, discontinuations, and product lifecycle.
Who you will work with
The role will work closely with Global NPD, Global Campaigns Marketing, Visual Merchandising, Copy, Portfolio, Insights, Pro Artistry and Regional Marketing teams. The role sits in the Global Product Team (part of Product function).
About you:
- Experience in Beauty required (ideally Makeup).
- Extensive and proven experience in Global Marketing (3+ years), including product concepting, and ideally product development.
- Experience within a founder led business or a top beauty brand is a plus.
- Passionate storyteller who can bring ideas to life with confidence, balancing aesthetic, and data excellence (Excel and PowerPoint superstar).
- Excellent verbal and written communication skills.
- Exceptional knowledge of all things beauty/fashion and an avid follower of relevant news, trends, social media (tik tok native), influencers etc.
- Insight driven decision making – balancing art with commerce. Must be proficient in combining quantitative and qualitative data to form strategies and influence decision making.
- Entrepreneurial mindset: resilient, tenacious, confident self-starter and innovative problem solver who can flourish in a fast-paced environment and adjust work course according to business needs and priorities.
- Impeccable organisational skills and desire to participate in building efficient processes and workstreams supporting business fast growth.
- Team player and builder: ability to build strong, trustworthy, working relationships.
- Results orientated with an impeccable work ethic.
- Initiative-taking and ambitious with a positive “can-do” attitude.
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves.
- We’re a hybrid model with flexibility, allowing you to work how best suits you.
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
- Financial security and planning with our pension and life assurance for all.
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues.
- Bring your fury friend to work with you on our allocated dog friendly days and spaces.
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!
