Job Description
Title: Director, Thought Leader Strategy, I/O Commercial Franchise
Reports to: Senior Director, I/O Commercial Franchise, Brand Marketing and Market Development
Location: Field Based - Remote - US - National
Classification: Exempt
Overview:
The Director, Thought Leader Strategy, I/O Commercial Franchise, will develop advocacy with key stakeholders and KOLs within the head and neck cancer space, to support the continued success of LOQTORZI®. This role will be responsible for supporting in-line brand marketing initiatives for LOQTORZI and will report to the Senior Director, I/O Brand Marketing.
Responsibilities:
- Build advocacy with key opinion leaders within the I/O space, specifically for LOQTORZI® (nasopharyngeal carcinoma).
- Lead external engagements and support in-line brand marketing initiatives for LOQTORZI®. Develop a strategic National and Regional engagement plans in coordination with cross functional partners.
- Lead commercial KOL initiatives, often with high visibility, across the organization. (Investor Relations, CEO and CCO initiatives)
- Strong pull through of brand strategic imperatives, executing upon targeted peer-to-peer programming, the congress engagement strategy and insight generation initiatives. (Insight gathering, congresses and Ad Boards.)
- Through cross-functional collaboration, assess potential training needs or insights needed from KOLs for internal training purposes. Identify thought leaders and manage internal engagements for POA meetings and training sessions.
- Measure and evaluate KOL activities.
- Participate in the annual brand planning process and contribute to the development of the Thought Leader annual strategy.
- Manage tactical budget, cultivate relationships, and provide direction to key agency partners and vendors.
- Collaborate with the broader LOQTORZI commercial team and support initiatives as appropriate.
Qualifications:
- 2+ years of pharmaceutical marketing experience and Thought Leader Development experience
- Launch experience in immuno-oncology and head and neck cancer preferred
- Bachelor’s degree in business, science or related field. A master’s degree (MBA) is strongly preferred
- Strong interpersonal skills with the ability to interact with and present to KOLs
- Excellent strategic thinking skills with ability to formulate, develop and execute strategy
- Ability to gather insights from customer engagements and translate market research findings into actionable insights and tactical plans
- Ability to understand and communicate clinical data and high-level science
- Strong capacity to collaborate with and lead cross-functional teams. Must work cooperatively with commercial management, clinical development, medical affairs, field sales leadership, regulatory, compliance, market research and others
- Demonstrated excellence in project management and effectively managing multiple projects/priorities
- Demonstrated ability to lead agencies and other external partners in aligning and developing tactical plans and promotional materials that are aligned with brand strategy
- Champion materials through medical, legal, regulatory reviews (promotional review) process
- Travel greater than 40% as dictated by business need, including overnights and attendance at some evening and weekend programs
The Base Salary Range for this position is $190,000 to $240,000. Coherus considers various factors, including professional background and work experience, when determining base pay. These considerations mean actual compensation will vary.
Coherus provides equal employment opportunities to all employees and applicants for employment and prohibits unlawful discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We also prohibit discrimination based on the perception that anyone has any of these characteristics or is associated with a person who has or is perceived as having any of these characteristics.
