Job Description
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we’re at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Marketing Manager at Coupa:
We’re seeking an experienced Marketing Manager with a focus on marketing automation and sales enablement tools to join our Growth Marketing Team. This role is the hands-on position in the go-to-market motion - bridging the partnership of Digital and Field Marketing with Marketing Ops to ensure the health and efficiency of our marketing and campaign execution - from campaign setup, templating, automations and lead creation/scoring. This role is part of the larger North America Field Marketing team that will launch field and regional campaigns that help maintain a healthy pipeline, speed up lead-to-deal conversion, and support revenue growth across the business.
What You’ll Do:
- Campaign Orchestration: Manage the technical setup of regional field campaigns by building Marketo programs, automated workflows, and lead management triggers to ensure accurate execution across marketing and sales platforms.
- Operational Excellence: Ensure field marketing and sales efforts align with established best practices to remain scalable, effective, and measurable, ensuring every touchpoint is fully attributable.
- Data Integrity & Reporting: Assist lead attribution by creating and monitoring Salesforce (SFDC) campaigns and real-time performance reports to track event results and pipeline.
- Sales Enablement Development: Design and update sales enablement collateral, equipping regional teams with the specific messaging and data needed for successful event preparation and follow-up.
- Cross-Functional Alignment: Document and share best practices to promote internal adoption, support onboarding, and drive strategic alignment between Marketing and Sales departments.
What You Will Bring to Coupa:
- 7+ years of B2B marketing experience, ideally within a large technology company, with a strong grasp of demand generation and sales processes.
- Hands-on experience with Marketo, Salesforce, 6sense, LinkedIn Campaign Manager, and Tableau to drive campaign orchestration and data-oriented decision-making.
- Proven ability to manage multiple priorities and lead projects in a fast-paced, dynamic environment while translating complex processes into value-add business activities.
- Excellent interpersonal skills with a demonstrated ability to build cross-functional relationships and align Marketing and Sales teams.
- A proactive problem-solver who thrives on taking initiative, working autonomously, and utilizing marketing automation tools to their fullest potential.
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Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
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