Marketing Campaign Specialist

Job Description

About the Role

We are seeking a creative and data-driven Marketing Campaign Specialist to design, implement, and optimize campaigns that drive brand awareness, engagement, and lead generation. The ideal candidate has a strong background in digital marketing, content strategy, and analytics, with a passion for creating impactful campaigns that deliver measurable results.

Key Responsibilities

• Campaign Planning & Execution

• Develop and manage marketing campaigns across multiple platforms (email, social media, paid ads, and more).

• Align campaign strategies with business objectives and target audience insights.

• Content & Creative Collaboration

• Work with designers, writers, and other stakeholders to create compelling content and visuals.

• Ensure consistent brand messaging across all campaigns.

• Performance Monitoring & Optimization

• Track key performance indicators (KPIs) such as CTR, conversion rates, and ROI.

• Analyze data to identify trends and optimize campaigns for better results.

• Cross-Functional Collaboration

• Coordinate with the sales and product teams to ensure campaigns support lead generation and revenue goals.

• Provide insights and reports to stakeholders for informed decision-making.

• Market Research & Innovation

• Stay updated with industry trends, tools, and best practices to enhance campaign effectiveness.

• Identify opportunities for new channels and strategies.

• Bachelor’s degree in Marketing, Communications, or a related field.

• 2+ years of experience in digital marketing or campaign management.

• Strong knowledge of tools such as Google Ads, Meta Ads Manager, HubSpot, Mailchimp, or similar platforms.

• Experience with analytics tools like Google Analytics, Data Studio, or similar.

• Excellent project management and organizational skills.

• Strong analytical skills with the ability to translate data into actionable strategies.

• Creative mindset with an eye for detail and innovation.

Preferred Skills

• Experience with SEO and PPC strategies.
• Familiarity with CRM systems and marketing automation platforms.
• Knowledge of A/B testing and conversion optimization techniques.

Minimum Technical and Work Environment Requirements:

• Internet Connection:

  • Primary internet connection with a minimum speed of 15 Mbps.
  • Backup internet connection with at least 10 Mbps.
  • Backup connection must be capable of supporting work during a power outage.

• Primary Device:

  • Desktop or laptop equipped with at least:

    • Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
    • A minimum of 8 GB RAM.

• Backup Device:

  • Must meet or exceed the performance of an Intel Core i3 processor.
  • Must be functional during power interruptions.

• A functioning webcam.

• A noise-canceling USB headset.

• A quiet, dedicated home office space.

• Peripherals and Workspace: A smartphone for communication and verification purposes.

• Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.

• Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.

• Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.

• Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.

• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.

• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.