Job Description
Description
As Associate Director of Product Marketing, you will lead the go-to-market strategy and execution across a portfolio of Enterprise Informatics products, driving cross-functional alignment and high-impact launches. You will own positioning and messaging, translating customer and market insights into compelling narratives that accelerate adoption and growth.
Operating as a strategic partner to product, sales, and marketing leadership, you will influence product direction, shape market presence, and build scalable GTM frameworks. You will also lead and develop a high-performing team, ensuring strong execution and measurable business impact.
Requirements
Key Responsibilities
Go-to-Market Strategy & Product Launch Leadership
· Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios
· Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders
· Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence
· Own executive-level readiness and accountability for successful launches and revenue impact
Strategic Messaging & Market Positioning
· Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership
· Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas
· Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative
· Ensure consistency and quality of messaging across all customer touchpoints and regions
Customer, Market & Competitive Intelligence
· Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction
· Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership
· Influence product strategy and investment priorities based on market opportunities and emerging trends
· Champion a customer-centric approach across the organization
Integrated Campaigns & Demand Strategy
· Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams
· Ensure alignment between product marketing initiatives and pipeline/revenue goals
· Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale
· Drive innovation in channels, storytelling, and engagement to accelerate growth
Partner & Ecosystem Marketing Leadership
· Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth
· Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes
· Build scalable partner enablement programs and frameworks to expand reach and market penetration
Team Leadership & Organizational Impact
· Support the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovation
· Supervise, coach, and evaluate team members to ensure high performance and professional development.
· Assign and prioritize workloads, monitor progress, and adjust resources to meet deadlines and objectives.
· Set clear goals, conduct regular performance reviews, provide constructive feedback and development plans, and implement improvement plans when needed.
· Recruit, onboard, and train new employees, ensuring alignment with organizational policies and culture.
· Foster a positive work environment by resolving conflicts proactively, promoting collaboration and accountability across the team, and maintaining clear communication across the team
· Define organizational structure, roles, and career development pathways
· Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making
· Influence senior stakeholders and drive alignment across functions and geographies
PLEASE NOTE: This is not an exhaustive list of all duties, responsibilities and requirements of the position described above. Other functions may be assigned and management retains the right to add or change duties at any time.
Minimum Qualifications, Education and Experience
· Bachelor’s degree or equivalent experience required.
· 10+ years of product marketing experience, ideally in Radiology Enterprise Informatics, SaaS, health tech, or similarly regulated industries
· Proven track record of launching products and driving market impact
· Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials
· A strategic thinker who’s equally comfortable getting tactical
· Excellent written and verbal communication skills
· Strong analytical mindset with experience using data to drive decisions
· Comfortable working cross-functionally in a fast-paced, ambiguous environment
· Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus
· Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms
· Microsoft Office experience required
Quality Standards
· Communicates, cooperates, and consistently functions professionally and harmoniously with all levels of supervision, co-workers, visitors, and vendors.
· Demonstrates initiative, personal awareness, professionalism and integrity, and exercises confidentiality in all areas of performance.
· Follows all local, regional and country laws concerning employment.
· Follows all DeepHealth policies and procedures.
· Follows data privacy, compliance, safety and confidentiality standards at all times.
· Practices universal safety precautions.
· Promotes good public relations on the phone and in person.
· Adapts and is willing to learn new tasks, methods, and systems.
· Reports to work regularly as scheduled; consistently punctual with respect to working hours, meal and rest breaks, and maintains satisfactory personal attendance in accordance with DeepHealth guidelines.
· Completes job responsibilities in a quality and timely manner.
Travel
This position requires domestic / international travel up to 10%.
Working Environment
Remote
Physical Demands
This position often requires sitting, standing, walking, bending, twisting, reaching with hands and arms, using hands and fingers, handling, or feeling, speaking, listening, and high-level cognitive thinking. Also, must be able to lift up to 10 pounds occasionally.
Salary range of $150,000 to $210,000 dependent upon experience.
