Job Description
Description
As a Director of Product Marketing, you will lead the go-to-market strategy and execution across a portfolio of products, driving cross-functional alignment and high-impact launches. You will own positioning and messaging, translating customer and market insights into compelling narratives that accelerate adoption and growth.
Operating as a strategic partner to product, sales, and marketing leadership, you will influence product direction, shape market presence, and build scalable GTM frameworks. You will also lead and develop a high-performing team, ensuring strong execution and measurable business impact.
Requirements
Key Responsibilities
Go-to-Market Strategy & Product Launch Leadership
· Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios
· Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders
· Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence
· Own executive-level readiness and accountability for successful launches and revenue impact
Strategic Messaging & Market Positioning
· Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership
· Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas
· Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative
· Ensure consistency and quality of messaging across all customer touchpoints and regions
Customer, Market & Competitive Intelligence
· Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction
· Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership
· Influence product strategy and investment priorities based on market opportunities and emerging trends
· Champion a customer-centric approach across the organization
Integrated Campaigns & Demand Strategy
· Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams
· Ensure alignment between product marketing initiatives and pipeline/revenue goals
· Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale
· Drive innovation in channels, storytelling, and engagement to accelerate growth
Partner & Ecosystem Marketing Leadership
· Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth
· Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes
· Build scalable partner enablement programs and frameworks to expand reach and market penetration
Team Leadership & Organizational Impact
· Build, lead, and mentor a high-performing product marketing team, fostering a culture of excellence, accountability, and innovation
· Define organizational structure, roles, and career development pathways
· Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making
· Influence senior stakeholders and drive alignment across functions and geographies
Requirements
· 10+ years of product marketing experience, ideally in SaaS, health tech, or similarly regulated industries
· Proven track record of launching products and driving market impact
· Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials
· A strategic thinker who’s equally comfortable getting tactical
· Excellent written and verbal communication skills
· Strong analytical mindset with experience using data to drive decisions
· Comfortable working cross-functionally in a fast-paced, ambiguous environment
· Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus
· Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms
· Microsoft Office experience required
Salary range of $150,000 to $210,000 dependent upon experience.
