Fluent, Inc

We connect brands with consumers. Founded in 2010 by Matt Conlin and Ryan Schulke, we use exclusive ad inventory, first-party data, and our machine learning technology to help partners create new revenue streams and advertisers acquire customers. Our performance marketing expertise drives monetization and engagement throughout the customer journey.

We offer solutions for partners to monetize their audiences by turning interactions into revenue streams through premium, brand-safe offers. For advertisers, we provide access to exclusive audiences and premium placements for scalable performance and measurable growth. Our AI Engine uses over 200 million first-party profiles to find and engage consumers with relevant offers.

We focus on maximizing return on investment (ROI) and increasing customer lifetime value (LTV) with our acquisition and monetization solutions. We provide flexible deal structures, real-time insights, and support, while maintaining a privacy-first approach to data. This includes data encryption and compliance. Some results include a 113% increase in conversion rates for Barnes & Noble College, a 35% increase in revenue per transaction for a sportswear retailer, and an 89% increase in subscription sign-ups for a streaming video platform. We operate in Advertising Services.

We aim to make a positive impact: for our customers through performance solutions, for consumers through engaging experiences, for our team by providing opportunity and purpose, and for the communities we serve.

Our values:

Move fast and learn faster: We embrace a growth mindset, question norms, and find efficient solutions.

Take collaboration seriously: We work together to achieve common goals.

Focus on outcomes: We set ambitious goals, share accountability, and deliver exceptional results for clients and consumers.

Be growth-minded: We adapt and innovate through constant ideation, optimization, and creative problem-solving. This helps us redefine performance marketing and create new opportunities.

We have 201-500 employees. We are passionate about our work and our team. Ad Age recognized us as one of the Best Places to Work. Our work environment is nimble and adaptable, valuing innovation and continuous growth.

Our headquarters in downtown NYC has an open floor plan to encourage collaboration. We host weekly catered lunches, celebratory gatherings, and monthly all-hands meetings there. With staff across North America, we connect virtually for initiatives like Diversity, Equity, and Inclusion (DEI) and giving back. We also support philanthropy, organizing company-wide community service days and matching employee donations.

We offer a range of employee benefits and perks. These include competitive compensation and salaries, plus generous bonus/commission plans. For health and wellness, employees receive multiple health, dental, and vision insurance plans, access to on-demand fitness and meditation sessions, and mental health resources like real-time texting therapy.

We support work-life balance with unlimited vacation days and flexible work schedules. Financial benefits include a 401k with an employer match, pre-tax savings plans, and transit/parking programs. We encourage growth and development by providing tools and resources such as internal Fluent University courses, company-wide DEI workshops, and corporate She Runs It memberships. This offers ample career and professional growth opportunities.

Culturally, we organize volunteer and philanthropic activities throughout the year, matching employee donations to causes. Socially, we provide weekly catered lunches, celebratory gatherings, and monthly all-hands meetings at our New York City headquarters. We foster both in-person and virtual connections for initiatives like DEI and community giving back, along with educational and social events.