Job Description
Hi! We’re Forerunner.
We believe that climate adaptation is a necessity, not a luxury, and communities deserve access to powerful software that helps them plan for the future. The challenge of climate change is complex – it implicates how municipalities plan, manage capital, and communicate to both residents and higher levels of government. Forerunner helps local communities do these things better by empowering them to access, understand, and mobilize local-level flood risk data at scale.
About the position: We’re looking for a data-driven Growth Marketing Manager to join our marketing team. In this role, you will be the owner of new pipeline generation, driving measurable, repeatable growth to support our sales team. You will:
- Own pipeline creation strategy and execution. You will drive impact across key metrics including demos booked, Sales Qualified Opportunities, ARR, and conversion rates, partnering with leadership to hit ambitious targets.
- Optimize high-ROI channels. You will evaluate performance and manage budget allocation to maximize efficiency in our existing high-ROI channels.
- Build and execute new channel strategies. You will expand our reach through press, SEO, partnerships, and social platforms, determining the best ways to scale our presence across our different audiences/segments.
- Partner with Sales on Account-Based Marketing (ABM). You will identify high-priority government agencies and execute tailored campaigns, ads, and personalized engagement tactics to support outbound efforts.
- Design and manage lifecycle nurture flows. You will own automated email sequences and persona-specific onboarding drips, partnering with Customer success teams and Content teams to align messaging with the complex government buyer journey.
- Analyze and report on performance. You will track CAC efficiency, conversion funnels (MQL → Closed Won), and marketing-sourced pipeline to continuously improve our ROI.
About you: As a key driver of our growth engine, you will help us identify and connect with the government leaders who need Forerunner most. In general, you might be a good fit if you:
- Have 6-8 years of B2B growth experience. You have proven success navigating long, complex B2B sales cycles (experience in GovTech, HealthTech, or RegTech is a plus).
- Are a master of the modern marketing stack. You have deep proficiency with CRM and marketing automation tools (HubSpot, Salesforce, or Attio) and know how to leverage ABM tools to drive results.
- Have a data-driven, analytical mindset. You rely on metrics to make decisions. You are comfortable tracking attribution, analyzing funnel efficiency, and optimizing CAC.
- Are a collaborative partner to Sales. You understand that marketing doesn’t exist in a silo. You have experience working closely with sales teams to align on target accounts and drive conversion.
- Are comfortable with a high degree of ambiguity. We’re a startup tackling a massive problem. You should be nimble in prioritizing work, testing new channels, and defining structure where there is none.
Our team has a lot to offer.
Forerunner is an early-stage company with an interdisciplinary team. We are motivated by seemingly intractable problems and work hard to support one another.
- We’re mission-driven. Our mission orients our business strategy and pushes us to work with a sense of urgency. We’re in the weeds - our entire team spends time engaging with our partners in the field to better understand the real-world problems they face.
- We’re a small team. As a member of our growing team, you will quickly become an invaluable part of our organization and have a meaningful impact on our business and technical direction. We welcome unique perspectives and backgrounds. Your opinion matters and we hope you’ll share it.
- We build each other up. A team works best when its members are adequately equipped with the tools to tackle the problems they are facing. Forerunner strives to provide adequate feedback and appropriate learning opportunities to help all its team members expand their skills.
- We want you to be happy and healthy. Forerunner offers competitive compensation, health/vision/dental coverage, a 401k plan, and one expensed lunch per week. We also have a quarterly wellness reimbursement so that you can have flexibility in defining what “health” means to you.
- The salary range for this position is $140,00- $170,000. This posting may span more than one career level. Compensation is determined based on a variety of factors, including an individual’s skills, experience, and qualifications.
