Job description
About the role:
We are seeking a data-driven and results-oriented Vice President (VP) of Growth Marketing to lead our global demand generation, events, and partner marketing functions. This is a leadership role responsible for architecting and executing a multi-channel strategy to generate a predictable, scalable pipeline and accelerate revenue growth through both new business acquisition and existing business expansion. This role reports to the Chief Marketing Officer and will be peers with our VP of Market Strategy (leading PMM, Comms, and Creative) and our Chief Merchant (leading Customer Advocacy & Engagement).
You are the ideal candidate if you are a true “marketing scientist” with a quantifiable track record of building and scaling demand engines that successfully target c-suite executives and emerging leaders within enterprise finance, technology, digital, and ecommerce teams. You thrive on data, live and breathe modern growth practices that use AI to superscale impact, have a strong point of view on tech stack modernization, and have a passion for building teams that drive measurable business impact.
What you’ll be doing:
- Architect the Global Demand Engine: Design, execute, and optimize a comprehensive, multi-channel demand generation strategy to achieve pipeline and revenue goals. You will own the strategy and execution across all digital channels , community, content, and more.
- Lead Account-Based Marketing (ABM) Strategy: Evolve and scale our ABM program, partnering closely with sales leadership to identify and target high-value enterprise accounts, orchestrate personalized campaigns, and drive engagement with key personas across the buying committee.
- Develop a World-Class Events & Field Marketing Strategy: Build and lead a global events strategy that creates memorable experiences and drives significant pipeline. This is a current strength in our team and includes flagship industry trade shows, proprietary executive roundtables, and regional field marketing events designed to attract both prospective clients and deepen relationships with existing customers.
- Scale Partner Marketing: Collaborate with our Business Development teams to scale co-marketing programs across our partner ecosystem (including emerging agentic platforms) that generate high-quality, partner-sourced pipeline and amplify our brand reach within the ecosystem.
- Champion Data-Driven Decision Making: Partner with our Revenue Operations team to build, refine, and champion a sophisticated multi-touch attribution model and continuously refine our target account profile using data from our Ideal Customer Profile analysis to determine areas of near term and long-term opportunity. You will use data-backed insights to understand complex buyer journeys, measure ROI, and dictate future marketing investments with precision.
- Foster a Culture of Experimentation: Instill a “test and learn” mindset across the team. Continuously optimize campaigns, channels, and messaging by developing a robust framework for A/B testing and experimentation.
- Lead and Mentor a High-Performing Team: Manage and develop a talented team of marketing professionals across demand generation, events, and partner marketing. Foster a collaborative, results-oriented culture that empowers team members to do their best work.
- Manage Performance & Budget: Own the growth marketing budget, key performance indicators (KPIs), and reporting for all demand-related activities, regularly communicating performance to the executive team and the board.
What you’ll need:
- 12+ years of B2B marketing experience, with at least 5+ years in a senior leadership role building and managing high-performing marketing teams.
- Proven, quantifiable track record of successfully developing and scaling a global demand generation function for a B2B technology company that sells to enterprise retail and/or commerce organizations.
- Expertise in targeting, engaging, and generating pipeline from C-suite personas (e.g., CFO, CIO, CTO, CCO) and functional leaders across finance, technology, digital, and ecommerce departments.
- Fluency in modern growth marketing practices, with hands-on experience building and scaling sophisticated, multi-channel Account-Based Marketing (ABM) programs.
- Demonstrated success in developing and executing a global field marketing and events strategy that effectively engages both prospects and customers, from large-scale trade shows to intimate executive events.
- Experience collaborating with key partner ecosystems (i.e. Salesforce, AWS, Shopify) to build joint pipeline growth, establish AE:AE relationships, and align leadership teams. Existing relationships within these and other organizations is a plus.
- A true “marketing scientist” mindset: You are highly analytical, data-driven, and have direct experience working with revenue operations to develop and leverage marketing attribution models (e.g., multi-touch, W-shaped) to guide strategy.
- A testing-centric and intellectually curious approach to marketing, with a passion for continuous optimization and understanding complex, non-linear enterprise buyer journeys.
- Leadership and communication skills, with the ability to inspire a team, collaborate cross-functionally (especially with Sales, Product, and Finance), and present clearly to an executive audience.
- Experience managing a significant marketing budget and a deep understanding of marketing technology stacks (e.g., Salesforce, Marketo/HubSpot, 6sense/Demandbase, etc.).
About us:
Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it’s not about what is being purchased, nor where— but who is behind the interaction.
The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve. Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact.
Trust is backed by data – Forter is a recipient of over 10 workplace and innovation awards, including:
- Great Place to Work Certification (2021, 2022, 2023)
- Fortune’s Best Workplaces in NYC (2022, 2023 and 2024)
- Forbes Cloud 100 (2021, 2022, 2023 and 2024)
- #3 on Fast Company’s list of “Most Innovative Finance Companies” (2022)
- Anti-Fraud Solution of the Year at the Payments Awards (2024)
- SAP Pinnacle Awards “New Partner Application Award” (2023)
- Fintech Breakthrough Awards – Best Fraud Prevention Platform (2023)
Life as a Forterian:
We are a team of over 500 Forterians spread across 3 different continents. Since 2013, we’ve raised $525 million from investors such as Tiger Global, Bessemer, Sequoia Capital, March Capital and Salesforce Ventures. We’re on a mission to bring trust to global digital commerce so that companies like Nordstrom, Priceline, Instacart and ASOS can block fraud, drive revenue and improve customer experience.
At Forter, we believe unique people create unique ideas, and valuable experience comes in many forms. So, even if your background doesn’t match everything we have listed in the job description, we still encourage you to apply and tell us why your skills and values could be an asset to us. By welcoming different perspectives, we grow together as humans and as a company.
Forter is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.
If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
Benefits:
- Competitive salary
- Restricted Stock Units (RSUs)
- Matching 401K Plan
- Comprehensive and generous health insurance, including vision and dental coverage
- Home office allowance
- Generous PTO policy
- Half day Fridays
Hybrid work:
At Forter, we embrace a hybrid work model that blends in-person connection with the flexibility of remote work. Team members based near our key hubs are expected to work from the office at least three days per week. We believe that regular face-to-face collaboration fuels professional development, strengthens our culture, and builds the relationships that help teams thrive.
*Forter does not accept agency resumes. Please do not forward resumes to Forter (or any related) jobs alias or directly to any Forter employees. Forter will not be responsible for any fees related to unsolicited resumes.
Salary Range: $238,000 - $305,000 annually + bonus + equity + benefits
The referenced salary range is based on the Company’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, and skill level.
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