Job description
The Role, Customer Advocacy & Engagement Specialist
- this position is open for applicants located in Canada
GoCanvas and SiteDocs work together as part of the Nemetschek Group to streamline construction and field operations. GoCanvas specializes in digital fieldworker collaboration and compliance, while SiteDocs, a GoCanvas solution, focuses on workplace safety management through mobile and web apps. Together, these platforms create a unified ecosystem that improves efficiency, safety, and collaboration across construction projects.
Position Overview:
We are looking for a Customer Advocacy Specialist to elevate the voice of the customer and transform real customer experiences into credible, influential proof that fuels marketing, sales, and product teams.
In this role, you will help build a high-impact advocacy engine—sourcing compelling customer stories, driving review volume and sentiment, capturing actionable feedback, and strengthening the market reputation of GoCanvas and SiteDocs. This role is ideal for someone who wants to be part of a supportive team, enjoys trying new things, and is energized by building a program from the ground up.
Your Most Important Initiatives:
- Lead customer advocacy initiatives including reviews, referrals, references, testimonials, case studies and customer proof programs
- Source and interview customer advocates; capture measurable outcomes and partner with Content/Design to produce proof assets
- Own GoCanvas/SiteDocs external community, forums, and review-site presence (G2, Capterra, Reddit, etc.)
- Drive customer outreach campaigns to grow review volume, diversify platforms, and improve sentiment
- Manage customer and industry awards programs—from nomination outreach through submission and amplification
- Maintain a centralized advocacy library (stories, quotes, reviews, awards, case studies, proof points)
- Supply advocacy content for newsletters, lifecycle campaigns, nurture journeys, product launches, and sales enablement
- Support community-oriented programs including feedback groups, advisory boards, and other engagement programs
- Plan and facilitate small-scale customer engagement events (e.g., training days, feedback groups, or councils)
- Build and manage advocate lists, participation databases, and reporting dashboards, including the Customer Advocacy Database
- Track and report on advocacy KPIs (review volume, sentiment, participation, community engagement, content performance)
What You Bring:
- 2–3 years of experience in Customer Marketing, Lifecycle Marketing, Community Management, or a related customer engagement role
- An associate’s or bachelor’s degree in marketing, communications, or a related field — or equivalent experience
- Demonstrated ability to oversee external review programs, create targeted campaigns, and effectively manage feedback from sites like Reddit, Capterra, and G2
- Strong ability to source, develop, and leverage customer testimonials, stories, case studies, and award submissions to strengthen brand credibility
- Experience managing or contributing to community platforms, forums, or customer groups
- Experience designing and executing customer campaigns that drive engagement and promote advocacy including collaborating on newsletters, webinars and other programs
- Enthusiasm for building customer connection programs, including digital communities, small customer events, and industry-aligned engagement activities
- Ability to optimize referral or customer incentive programs to increase participation and quality of referrals
- Excellent collaboration and communication skills with cross-functional teams, with the ability to adapt to feedback and evolving needs
- Strong attention to detail, excellent communication and writing skills, and a genuine enthusiasm for building lasting customer relationships
Extras (Nice to Have):
- Previous event management experience
- Experience working across multiple regions and timezones remotely
Why Join Us?
Join a mission-driven team focused on proactive customer success and long-term partnership. You’ll collaborate with supportive colleagues, impact business growth, and play a critical role in ensuring our customers thrive with GoCanvas & SiteDocs solutions.
Our success is rooted in a wonderfully wholesome culture, best defined by our four overarching values:
- Authentic Relationships - People are never a means to an end.
- Continuous Learning - Test every assumption and never stay stagnant.
- Interdependence - We build systems that require everyone to perform with excellence, we are a team, and we succeed or fail together.
- Data Driven Decisions - Because wisdom requires understanding the facts of the matter, disputes between competing perspectives are resolved with data.
If you have any questions about your personal data privacy at SiteDocs, please visit our privacy page.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
If you need special assistance or accommodation while seeking employment with us, please email [email protected] or call: (703) 547-8588. We are interested in every qualified candidate who is eligible to work in Canada. However, we are not able to sponsor visas.
We take into account an individual’s qualifications, skillset, and experience in determining final salary. This role is eligible for health insurance (medical, dental & vision), life insurance, 401(k) & paid time off. The expected compensation range for this position is about $88k-$100k CAD annually. The actual offer will be at the company’s sole discretion and determined by relevant business considerations, including the final candidate’s qualifications, years of experience, skillset, and geographic location.
This role is a #LI-Remote opportunity.
