Job Description
Who We Are
Goodway Group is one of AdAge’s 2025’s BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
The Client Strategy Lead is the strategic orchestrator responsible for managing channel strategy, developing full-funnel media plans, and ensuring seamless alignment between client objectives, planning, and activation. Operating at the intersection of client leadership, strategy and media excellence, the Client Lead translates business goals into integrated channel strategies and investment frameworks that guide execution across Programmatic, Search, Social, RMN, and other media channels.
The role is equal parts strategist, conductor, and client partner. The Client Lead dedicates a significant portion of time to client communication and strategic advisory, ensuring that plans are insight-led, measurable, and operationally feasible. Working deeply within specialty retail, consumer brands, QSR, and multi-location clients, the CL anchors every recommendation in category intelligence, consumer behavior, and business impact.
What You’ll Do
· Own the implementation of channel strategy, by defining channel and platform roles, investment allocation, and orchestration frameworks that ladder directly to business objectives.
· Lead integrated media planning across full-funnel channels, ensuring strategies reflect audience insights, competitive signals, and category dynamics. · Serve as a strategic advisor to client teams, contributing clarity, foresight, and proactive guidance during planning and in-market cycles.
· Facilitate strong alignment between media activation teams and client leadership, ensuring all planning assumptions, KPIs, and deliverables flow cohesively across teams.
· Manage scenario modeling and investment planning, clearly articulating tradeoffs, rationale, and anticipated outcomes.
· Partner with Media and Analytics to define measurement frameworks, interpret performance outcomes, and evolve future planning based on insights.
· Actively participate in client conversations, present strategies, insights, and recommendations with confidence and clarity.
· Support Client Directors in annual planning, QBRs, and work in conjunction with Marketing and BD to enhance executive storytelling and shape the strategic narrative that represents Goodway’s value.
· Document and communicate clear frameworks, briefs, and strategic direction that empower activation teams to deliver with consistency and excellence.
How You’ll Know You’re Succeeding
· Channel strategies are adopted consistently and lead to strong downstream performance outcomes.
· Integrated media plans are insight-driven, clearly rationalized, and delivered seamlessly across planning cycles.
· Clients describe you as a strategic, articulate, and trusted partner who simplifies complexity and adds clarity.
· Activation teams cite strong direction, fewer reworks, and tighter alignment due to your orchestration.
· Category, competitive, and audience insights consistently inform planning and shape client decisions.
· Strategic storytelling in QBRs and annual plans reflects your fingerprints and strengthens client confidence.
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you’ve not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
