GWI

We provide human-sourced data and consumer insights to inform business decisions and AI systems. Our global human insights platform helps users explore interests, attitudes, and buying habits across more than 50 markets.

We also developed Agent Spark, an insights analyst tool that incorporates our verified human insights into AI tools like ChatGPT, Claude, and Copilot.

Each year, we collect over 2 million interviews and generate four waves of data. We’ve built up over 15 years of trended insight, covering the thoughts, feelings, and behaviors of over three billion people in more than 50 markets. We launched GWI USA, a dedicated US data set, in 2020 and GWI Work, a B2B data set, in 2019.

Our data infrastructure uses a Go-centric stack on Google Cloud, along with technologies such as Kubernetes, Docker, Python, the Grafana ecosystem, PostgreSQL, and vector databases.

We believe better decisions start with understanding people. Our mission is to keep the human voice at the center of future innovation.

Our values include seeing challenges as opportunities, staying curious, continuously learning, and fostering collaboration by listening and building each other up.

GWI employs 501-1000 people across a global team. The company maintains an open and autonomous culture that encourages initiative and the pursuit of ideas.

GWI prioritizes flexibility and work-life balance, offering flexible working hours, early Friday finishes, and hybrid or remote work options. Its management style is trust-based, and the work environment supports individuality and collaboration. The company operates with a scale-up mindset, emphasizes wellbeing, and is committed to Diversity, Equity, and Inclusion (DEI).

GWI has offices in New York, London, Athens, Prague, and Singapore.

We offer 25 days of annual leave, plus office closures during the holidays.

For health and wellbeing, we provide a health cash plan or private insurance for employees and their families, improved family benefits (like parental leave and carer days), and support for mental and physical wellbeing.

Our financial benefits include a competitive salary, 4% pension matching, and recognition programs. We support flexibility and balance with flexitime, early Friday finishes, hybrid and remote work options, a “work from home” budget, and the freedom to work from anywhere.

We support career growth through accredited learning, leadership development, a generous training budget, and global career mobility. Our Engineering and Data Science teams also receive a fully paid international conference each year.

Our community and impact initiatives include DE&I committees, volunteering opportunities, and 100% donation matching. We also offer additional perks like mobile phone contracts and restaurant ticket options in some locations.