Job description
Office requirement: Hybrid, 1-2 days in office
Employment type: Permanent
As our Senior Marketing Manager you’ll:
Take ownership of defining and executing the go-to-market strategy for GWI’s enterprise segment, with a laser focus on acquiring new business and driving expansion within our largest and most strategic customers.
You’ll act as the segment lead, partnering with revenue, product, and marketing teams to deeply understand enterprise customer needs, shape targeted strategies, and deliver scalable growth through end-to-end marketing programmes. This is a highly strategic role where you’ll bring commercial expertise, market insight, and cross-functional leadership to ensure GWI wins in the enterprise space.
What do I need to bring with me?
You’ll need to be able to demonstrate the core skills this role requires. Here’s what the team will be looking for in you:
1. Enterprise Strategy & Market Leadership
- Define and own the enterprise segment strategy, ensuring alignment with GWI’s broader growth objectives and revenue priorities.
- Bring progressive experience in enterprise-level B2B SaaS marketing to shape and evolve our go-to-market approach for enterprise new business and account expansion.
- Partner closely with Product Marketing on market sizing, segmentation, and customer profiling, leveraging category insights while applying them to account-based experience (ABX) targeting within the enterprise.
- Drive account mapping and tiering in collaboration with Revenue, ensuring clear prioritization across 1:1, 1:few, and 1:many account-driven marketing approaches.
- Bring enterprise customer intelligence (deal blockers, use case validation, unmet needs) into joint conversations with Product and Product Marketing to influence roadmap priorities and ensure solutions resonate with enterprise buyers.
- Adapt and localize positioning and messaging developed by Product Marketing to enterprise buying groups, ensuring ABX plays land with CIOs, CMOs, research leaders, and other senior decision-makers.
- Act as the enterprise voice internally, representing the needs of strategic accounts and ensuring they are reflected in how we prioritize, package, and communicate our offerings.
- Demonstrate strong commercial acumen and a proven ability to partner with revenue and product teams to deliver growth and drive measurable business impact.
- Operate with a growth mindset, navigating a fast-paced, evolving environment with strategic focus and resilience.
2. Targeted Go-to-Market & Growth Enablement
- Design and orchestrate integrated enterprise campaigns that accelerate pipeline creation and expansion revenue, leveraging multi-channel GTM thinking across digital, offline, sales, events, and other touchpoints.
- Lead account-based marketing and high-touch engagement strategies in collaboration with Revenue, ensuring precision targeting of priority accounts and measurable outcomes.
- Identify and prioritize strategic events for the Enterprise segment, ensuring they are aligned to GTM plays and growth priorities, while handing over tactical execution.
- Equip enterprise revenue teams with insights, tools, and narratives that enable them to build stronger business cases and close larger deals.
- Build proof points through case studies, customer storytelling, and enterprise-focused co-marketing initiatives, demonstrating exceptional communication and storytelling skills that influence at the executive level.
- Apply familiarity with enterprise SaaS sales cycles and complex multi-stakeholder deal environments to shape messaging, enablement, and engagement strategies that resonate with C-suite decision-makers.
3. Impact, Measurement & Commercial Alignment
- Establish KPIs and reporting frameworks to measure performance across pipeline contribution, revenue impact, and account growth.
- Partner with Marketing and Business Operations to deliver data-driven insights that guide decision-making and resource allocation.
- Ensure alignment and accountability across cross-functional teams, fostering a commercial mindset and outcomes-first approach.
- Demonstrate ownership for translating strategy into results, maintaining a balance between strategic vision and executional excellence.
Why Join Us
- Play a pivotal role in shaping GWI’s success in the enterprise segment.
- Partner closely with leadership to define and scale how GWI wins with the world’s largest companies.
- Be part of a mission-driven, customer-first culture that values commercial expertise, innovation, and measurable impact.
What We Offer
At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes:
- Time to recharge – 23 days’ annual leave, paid sick days, and office closures over the holidays.
- Health & wellbeing – Top-tier health cover with dental & vision, plus mental health and wellness support.
- Financial benefits – Great pay, 401(k) matching via Voya, and rewards that recognise your impact.
- Flexibility & balance – Flexitime, early Friday finishes, and work-from-anywhere freedom.
- Family first – Enhanced parental leave and carer days for when life needs you most.
- Career growth – Accredited learning, development programs, and space to grow your future.
- Community & impact – DE&I initiatives, volunteer days, and 100% donation matching.
Diversity, Equity & Inclusion
Diversity is fundamental to who we are—both as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to ensure our workforce is as diverse and inclusive as the insights we provide to our client.
As a Disability Confident employer, we welcome applications from disabled candidates and are committed to providing all necessary adjustments during the hiring process. We also actively encourage applications from underrepresented and marginalized communities.
At GWI, you will find a place where you can contribute meaningfully, grow professionally, and belong fully.
#li-hybrid
