Job Description
As the Youfoodz Brand Marketing Associate, you’ll play a key role in shaping how the brand shows up across channels. You’ll support the Brand Lead in developing and rolling out brand campaigns, tell product stories in a way that feels simple and real, and help translate our platform into assets that work hard in the channels for which they’re created.
You’ll work across everything from brand storytelling and campaign messaging to content operations and AI assisted creative production. One day you might be writing email copy or meal descriptions, the next you’ll be helping turn a big brand idea into a suite of social assets, or partnering with Growth and our Influencer & Creator Marketing Manager to make creative feel cohesive.
You’re a strong writer with a feel for storytelling, but you also love the nuts and bolts of content. You can turn briefs and customer & performance insights into assets that actually work. You’re curious about AI and new tools, have a firm finger on the cultural and trend pulse and enjoy operating in the grey space between brand building and performance.
This role is based in our Chippendale Head Office and reports to Brand Lead - Youfoodz.
You will…
- Develop compelling, on-brand copy for brand marketing activities, from product positioning and communication plans to emails, paid advertising, landing pages, and flyers.
- Work closely with the brand, growth, retail, design, and product teams to create engaging digital and printed content aligned with the Youfoodz brand strategy.
- Write, proof, and edit copy and all branded collateral, across all channels, making suggestions that are in line with brand guidelines.
- Run AI-assisted creative workflows to generate and version mid-lower funnel creative across channels, and support creative testing programs by producing variations.
- Manage the organisation of the copy request pipeline, ensuring the workflow is kept on track and copy is delivered on time.
- Drive best practice programs by following the latest content, community, and social trends.
- Manage the organic social strategy and calendar, aligning content with brand campaigns, product stories, and cultural moments.
- Partner closely with the Influencer & Creator Marketing Manager to ensure creator content and UGC are repurposed effectively into brand assets.
- Work with the Retail Marketing Manager by providing brand-aligned strategy, copy, and creative direction into Youfoodz retail initiatives.
- Support PR and brand shoot logistics and production.
You have…
- 3 - 4 years of experience in a similar role with a focus on digital marketing, social, content development, and copywriting.
- An understanding of content marketing trends and SEO.
- Experience working with social and digital channels and an understanding of what makes creative perform in-feed.
- Comfort working with or learning AI automation tools (e.g., generative copy/creative, templating platforms) to scale production and experimentation.
- Strong communication and written skills.
- Relevant tertiary qualifications in communications, media, or marketing.
You are…
- A foodie who loves home-cooking and has a desire to work in the food industry.
- A natural storyteller who enjoys turning insights into simple, engaging ideas and assets.
- Curious, creative, and digitally native. You live on social, you watch what brands are doing, and you’re excited about where AI can help you work smarter.
- Excited about communication, a strategic thinker, and full of new ideas.
- Confident, creative, and ‘switched on’.
- Proactive, ambitious, and assertive: you think beyond the scope of your assignment.
- Collaborative and comfortable working with multiple stakeholders both locally and globally.
- Someone who cares about the details, both in the work and how the brand shows up in the real world.
What you’ll get in return…
- The chance to have a significant impact in a leading global food technology company.
- Flexible working arrangements.
- An egoless environment, with constant learning and room for personal growth.
- Free access to Headspace.
- Internal learning & development programs.
- A diverse and vibrant international environment, with offices in 18 countries.
- Company discount – 70% off HelloFresh & 40% off Youfoodz.
Start Date: ASAP (we can wait for your notice period).
Duration: Permanent full-time role. (You must have the right to work full-time in Australia).
Location: Chippendale Head Office – hybrid working environment.
Salary: Competitive salary & employee benefits.
#LI-Hybrid
