Job Description
About the role: What’s in the Box
You will join our Growth team in Amsterdam as a Growth Marketing Manager, sitting at the heart of how HelloFresh acquires and retains customers across the Benelux region. Your work will directly shape the marketing strategies that bring HelloFresh into more homes, and keep customers coming back.
You will move fluidly between data and execution, turning campaign insights into concrete action and working alongside local and global teams to make it happen. This is a role where your analytical thinking and hands-on drive will have a real, visible impact on the business.
What you’ll do: The Recipe
- Drive and optimise growth marketing initiatives across channels, covering the full funnel from acquisition through to retention
- Analyse campaign and business performance on an ongoing basis, translating data into clear insights and actionable recommendations for stakeholders
- Build and contribute to business cases that inform budget decisions and support the exploration of new growth opportunities
- Design, run, and document structured testing initiatives, across creatives, audiences, and messaging — to improve conversion and optimize campaign costs.
- Collaborate closely with the local growth team, creative teams, and global marketing counterparts to develop and iterate on campaigns
- Communicate findings and test results clearly in writing, ensuring decisions across the team are well-informed and evidence-based
What you’ll bring: The Ingredients
- 2–5 years of experience in growth, performance, or digital marketing, whether in-house or at an agency
- Strong analytical skills, with the ability to work confidently with data and translate it into clear, practical recommendations
- A solid understanding of online marketing channels and how they connect across the digital funnel
- The ability to manage multiple workstreams in a fast-moving environment, with a hands-on approach to getting things done
- Clear written and verbal communication in both Dutch and English, with experience working across teams and functions
Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
Are you the missing ingredient? If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days.
What we offer: The Toppings
Compensation & Financial Wellbeing
- Enjoy 20% off HelloFresh and 40% off Factor_ subscriptions.
- Access the “ Benefits at Work” platform for discounts on brands like Nike, Bol.com, and IKEA.
- You’ll receive a HelloFresh laptop, a €250 home office setup budget, and contribute to the Bedrijfspensioenfonds Levensmiddelen pension scheme (2026 rate 27.6%; employer pays 19.64%, employee pays 7.96%).
Health & Wellbeing
- Benefit from discounts on ClassPass and gym memberships via Bedrijfsfitness Nederland, free bootcamp classes (Amsterdam), and free subscriptions to Headspace and OpenUp.
- Get a 7,5% discount on additional health insurance at Zilveren Kruis in 2025.
Flexibility & Work-Life
- Work flexibly with our hybrid setup (50% office, 50% remote), plus a €2.45 daily remote work allowance.
- Receive 24 days of annual leave (pro-rated), plus one additional day per year of service (up to 30 days total).
- Full reimbursement for 2nd-class public transport to the office, plus €0.23 per km for car and bicycle travel.
- Eligible employees can work from another country for up to 8 weeks per year.
Career & Development
- Grow with our “Learning Never Stops” mindset: access internal/external opportunities, and join our cross-market mentoring program.
- A dedicated annual budget to help you keep learning, developing new skills, and growing your career.
Culture & Environment
- Enjoy fresh homemade lunches in the office (€3.00/day), weekly vrij-mi-bo (Friday drinks), quarterly strategy sessions, and team events.
Are you the missing ingredient? If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days.
