Vice President of Marketing

Job description

Position Summary:

With team members and customers in 39 countries around the globe, HostPapa is currently one of the fastest-growing web hosting companies with a wide range of products available. At its core, we provide individuals and small and medium-sized businesses with access to valuable tools and services critical to their online success, including a Website Builder service for making website creation an ultra-easy task for anyone. Tailored to meet every user’s unique needs, our award-winning customer support, email, and cloud-based solutions keep HostPapa at the cutting edge of the web hosting industry and innovation by putting our customers first.

As the Vice President of Marketing, you willlead marketing with a builder’s mindset, combining clear strategic direction with hands-on execution to drive meaningful results. This role requires staying close to the work, understanding what’s happening across channels, and helping teams move faster and more effectively. Reporting directly to the CMO, you will own marketing execution across all channels, from SEO and social to paid acquisition and omni-channel campaigns. You will bring a practical, results-driven approach to scaling the marketing organization, improving how it operates, and turning strategy into consistent, measurable impact.

What you’ll do

• Own marketing execution across all channels, turning the CMO’s vision into clear, measurable plans that drive growth
• Build, lead, and develop a high-performing marketing team across SEO, content, social, paid media, email, lifecycle, affiliates, and partnerships
• Set clear goals, KPIs, and dashboards to create focus, visibility, and accountability across channels
• Partner closely with Product, Sales, and Customer Success to align marketing with business priorities and product launches
• Lead organic growth through SEO and content, ensuring steady, high-quality demand over time
• Own social media strategy across organic and paid channels, with a consistent brand voice and measurable impact
• Direct paid acquisition with a strong focus on efficiency, CAC, and return on ad spend
• Own the full lifecycle and email experience, from onboarding and nurturing to retention and re-engagement
• Oversee affiliates, partnerships, influencers, and brand ambassador programs as scalable growth channels
• Drive a culture of testing, experimentation, and continuous optimization
• Identify and adopt new channels, tools, and technologies, including AI, when they create real value
• Manage marketing budgets carefully, ensuring spend is focused on highest-impact initiatives
• Report performance clearly to the CMO, focusing on insights, outcomes, and next actions
• Hire, mentor, and retain top marketing talent while setting clear expectations and career development paths for direct reports
• Build a results-driven, collaborative culture where marketing works tightly with the rest of the company
• Support other tasks or projects as assigned to meet team and business needs

About You

• Proven marketing leader with experience scaling acquisition and revenue through multi-channel programs
• Able to think strategically and operate hands-on, setting direction while diagnosing and fixing underperforming campaigns
• Strongly data-driven, comfortable working with analytics, dashboards, and performance metrics to guide decisions
• Builder mindset, with experience creating or significantly scaling marketing teams and programs
• Hands-on experience across key channels including SEO, paid media, social, email, lifecycle, content, and partnerships
• Resourceful and proactive, quick to diagnose issues and move to execution without unnecessary friction
• Clear and confident communicator with executives, peers, and teams, comfortable pushing back when needed
• Moves fast, makes decisions with conviction, and adjusts quickly based on results
• Experienced managing meaningful marketing budgets and building high-performing teams
• Familiar with modern marketing tools, automation platforms, AI-driven workflows, and remote-first environments
• Background in SaaS, web hosting, or SMB-focused technology companies is a plus

What we offer:

• Work from anywhere - this is a remote opportunity
• A competitive salary that values you and your unique skill sets
• Career advancement & professional development opportunities to help you reach your full potential
• Flexible work arrangements to support work/life balance

About us:

At HostPapa, we’ve been committed to providing a complete array of enterprise-grade cloud services solutions to every business owner since 2006. These services, traditionally out of reach to smaller businesses, are offered in a one-stop shop, making it quick and easy for customers to select the services they need to grow. We back these offerings with ²⁴⁄₇ award‑winning customer support in four languages.

Our HostPapa team values diversity and inclusion. We have a friendly company culture built on trust and respect. With the acquisition of several companies into our product portfolio, we’re growing at an incredible rate and have ample opportunities for career growth.

Come join our talented team of enthusiastic, hard-working, passionate, driven people engaged in meaningful, innovative work. We can’t wait to meet you!

HostPapa is an equal-opportunity employer committed to diversity and inclusion. As a multicultural organization, we encourage individual achievement and recognize the strength of our diverse team.

HostPapa is committed to providing accommodations for people with disabilities. If you require accommodation, please let us know, and we will work with you to meet your needs. Accommodation may be provided in all parts ofthe hiring process.

It is anticipated that this position will be performed outside of Ontario.