Job Description
About How to Manage a Small Law Firm (HTM)
How to Manage a Small Law Firm (HTM) is dedicated to helping entrepreneurial attorneys run their firms like real businesses. Through coaching, strategy, and operational support, we help small law firm owners build sustainable and profitable practices.
Many lawyers are exceptional legal professionals but have never been taught how to lead, market, or scale a business. Our mission is to help law firm owners implement the systems, strategy, and leadership needed to grow their firms into highly successful businesses.
We specifically work with firms that are scaling toward and through the $10M–$30M revenue stage, where marketing systems, data-driven decision making, and leadership discipline become critical.
We are seeking an experienced Fractional Chief Marketing Officer (CMO) who has helped businesses successfully scale from $10M to $30M in revenue and can guide our clients through that same growth journey.
The Role
As a Fractional CMO, you will work directly with law firm owners to diagnose marketing challenges, design direct-response strategies, and ensure execution through coaching and accountability.
You will combine strategic marketing leadership, analytical thinking, and business coaching to help attorneys transform their marketing from guesswork into predictable growth systems capable of supporting firms scaling from $10M to $30M in annual revenue.
This is not a traditional in-house CMO role. Instead, you will serve as a strategic advisor across multiple law firms, helping owners develop clear marketing strategies, evaluate vendors, and implement systems that drive measurable growth.
Most work will take place remotely via video meetings, where you will build trusted relationships with firm owners and influence outcomes through clear communication, insight, and leadership.
Key Responsibilities
Strategic Marketing Leadership
Conduct marketing diagnostics with law firm owners to identify strengths, gaps, and growth opportunities.
Design and guide direct-response marketing strategies that drive measurable client acquisition.
Help firms develop marketing systems including funnels, calls-to-action, and list-building strategies.
Evaluate existing marketing campaigns and realign strategies when ROI is not being achieved.
Client Coaching & Accountability
Coach law firm owners on marketing strategy, execution, and performance improvement.
Provide constructive feedback when marketing efforts are not producing results.
Balance encouragement with accountability to ensure agreed-upon actions are implemented.
Help clients overcome common entrepreneurial mindset challenges such as perfectionism or hesitation.
Performance & Metrics
Identify and prioritize key marketing KPIs across multiple campaigns.
Use CRM systems, dashboards, and analytics to track marketing performance.
Present marketing data in clear, actionable ways that drive better business decisions.
Lead quarterly strategic reviews with clients and marketing vendors.
Vendor & Team Collaboration
Work closely with internal HTM team members and external marketing vendors.
Evaluate vendor performance and ensure alignment with client strategy.
Facilitate productive discussions when vendors disagree on marketing direction.
What Success Looks Like
In your first 90 days, you will:
Build strong relationships with HTM clients and internal team members
Conduct marketing diagnostics for assigned law firms
Identify quick-win improvements to underperforming campaigns
Implement KPI tracking and reporting systems
Lead strategic quarterly reviews focused on measurable results
Long term success means helping law firm owners turn marketing into a predictable growth engine that supports firms scaling through the $10M–$30M revenue range.
Ideal Candidate Profile
We are looking for someone who is both strategic and coach-oriented.
You may be a strong fit if you:
MUST HAVE 10+ YEARS EXPERIENCE AS A CHIEF MARKETING OFFICER
Have served as a CMO, marketing strategist, or senior marketing consultant
Have experience working with growing service-based businesses
Enjoy coaching entrepreneurs and business owners
Are comfortable providing honest, constructive feedback
Can quickly diagnose marketing challenges and identify root causes
Thrive in a remote, client-facing leadership role
Required Experience
Proven experience helping businesses scale from $10M to $30M in revenue
Significant experience designing and leading direct-response marketing campaigns
Demonstrated track record of driving measurable ROI
Experience working with small to mid-sized service businesses
Strong understanding of funnels, lead generation, conversion optimization, and list-building
Experience evaluating marketing vendors and campaign performance
Ability to translate marketing data into clear business decisions
This Role Is Not for You If
You prefer a slow-paced corporate environment
You dislike accountability or performance metrics
You prefer task-based marketing execution rather than strategic leadership
You struggle managing multiple clients simultaneously
You have never supported or led a small-to-mid-size service Business
Compensation
Base Salary: $110,000
Performance Pay: Up to $182,000 total annual compensation depending on client roster and performance.
Your earning potential scales with the impact and results you deliver — not simply the hours you work.
If you are an execution-focused leader who thrives on accountability and enjoys helping business owners follow through on what matters most, this role will challenge and reward you. Apply only if you are ready to lead from the front and deliver real results.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
At this time, we are only able to hire new employees in the following states, AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, WA.
HTM provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
