Job Description
Chief Revenue Officer (CRO)
Forget the standard sales playbook. Come design the entire revenue ecosystem.
About the Role
Department: Executive Leadership Team
Employment Type: Full-Time
Location: Remote
Compensation: Competitive base salary + robust growth-based incentive package (Commensurate with experience)
Not your standard sales gig. We’re looking for a true growth architect. If you are a traditional VP of Sales who only wants to manage a pipeline, this isn’t the role for you. We need an executive to own, integrate, and optimize our entire revenue engine—from initial marketing hook to lifetime client success.
The Opportunity
Most Chief Revenue Officer roles are about managing sales. This one is about architecting growth.
At How to Manage A Small Law Firm (HTM), we’re looking for a strategic, data-driven, and highly collaborative Chief Revenue Officer to lead and unify our entire revenue ecosystem—including Marketing, Intake, Sales, Client Success, and Retention. You will work directly with our CEO, COO, CFO, and future CPO to drive sustainable revenue growth while building the systems, strategies, and teams that support it.
This is not a role for someone who simply manages a sales team. We need a visionary revenue leader who can see what’s coming next, create innovative growth strategies, inspire teams to execute, and ensure every stage of the customer journey works together seamlessly.
If you thrive in high-growth environments, love testing new ideas, and enjoy leading people as much as leading numbers, we want to talk with you.
What You’ll Be Responsible For
Revenue Strategy & Growth
Develop and execute the company’s overall revenue strategy.
Own revenue performance across Marketing, Intake, Sales, and Retention.
Identify new growth opportunities, channels, partnerships, and market segments.
Drive customer acquisition, conversion, expansion, and retention initiatives.
Forecast revenue and provide strategic recommendations to the executive team.
Marketing Leadership
Oversee marketing strategy, campaigns, lead generation, and brand positioning.
Continuously test and optimize messaging, funnels, and customer acquisition channels.
Identify emerging market trends and opportunities before competitors do.
Leverage data to improve conversion rates and customer acquisition costs.
Sales & Intake Leadership
Build alignment between marketing, intake, and sales functions.
Improve lead conversion throughout the customer journey.
Establish performance metrics, accountability structures, and reporting systems.
Coach leaders and teams to consistently exceed revenue targets.
Client Retention & Expansion
Drive retention, customer success, and lifetime value initiatives.
Improve client engagement and referral generation.
Develop strategies that increase renewals, upsells, and long-term customer loyalty.
Executive Leadership
Serve as a key member of the executive leadership team.
Collaborate closely with the CEO, COO, CFO, and future CPO.
Bring fresh ideas, challenge assumptions, and help shape company strategy.
Build scalable systems that support long-term growth.
What Success Looks Like
In your first 12 months, you will:
Create alignment across Marketing, Intake, Sales, and Retention.
Improve lead-to-client conversion rates.
Increase customer retention and lifetime value.
Build scalable revenue systems and processes.
Introduce innovative growth initiatives and new acquisition channels.
Establish clear metrics and accountability across all revenue functions.
Become a trusted strategic partner to the executive leadership team.
Who Thrives Here
The ideal candidate is:
A builder who enjoys creating rather than maintaining.
A strategic thinker who can also execute flawlessly.
Highly data-driven without becoming paralyzed by analysis.
Comfortable making decisions with incomplete information.
Naturally curious about market trends, customer behavior, and growth opportunities.
Energized by developing people and building high-performing teams.
Able to move quickly while still creating structure and accountability.
Confident enough to challenge ideas and collaborative enough to earn trust.
What We’re Looking For
Required Experience
10+ years of progressive leadership experience in revenue, sales, marketing, or growth functions.
Experience overseeing multiple revenue-generating departments simultaneously.
Proven track record of driving significant revenue growth.
Experience leading both marketing and sales organizations.
Strong understanding of customer acquisition, conversion optimization, retention, and revenue operations.
Experience building and scaling systems, teams, and processes.
Strong financial acumen and forecasting experience.
Preferred Experience
Experience in coaching, education, consulting, professional services, or membership-based businesses.
Experience in entrepreneurial, founder-led, or high-growth organizations.
Familiarity with direct response marketing and digital marketing strategies.
Experience managing remote teams.
The Leadership Profile We Believe Will Excel
While experience matters, fit matters more. The person who succeeds in this role will likely be:
Highly innovative and constantly generating new ideas.
Naturally energizing and able to rally teams around a vision.
Strong at execution and follow-through.
Comfortable operating in fast-moving environments.
Data-driven while remaining action-oriented.
Able to build systems without becoming bureaucratic.
Focused on both people and performance.
What We Are NOT Looking For:
A traditional VP of Sales who only knows pipeline management.
Someone who relies solely on proven playbooks and avoids experimentation.
A leader who needs excessive certainty before making decisions.
A micromanager who creates bureaucracy instead of momentum.
Someone who prefers managing reports more than leading people.
An executive who believes revenue growth comes from sales alone.
Why Join HTM?
At How to Manage A Small Law Firm, we help law firm owners build businesses that create freedom, profitability, and impact.
You’ll join a passionate executive team that values innovation, collaboration, accountability, and continuous improvement. Most importantly, you’ll have the opportunity to shape the future growth of a company that is making a meaningful difference for law firm owners across the country.
If building the next stage of growth excites you, we’d love to hear from you.
