Job Description
POS-3498
At HubSpot, we’re continuing to build and shape our comms team for the AI era. For this role, we need a strategist and storyteller who can take complex concepts and write them with clarity—whether that’s a pitch to a journalist or a post for our newsroom. You’re interested in how communications is evolving and aren’t afraid to take risks as we navigate changes in comms.
You’re experimenting with AI tools to work smarter (not just faster). You understand that AI isn’t going to replace good writing instincts, but it might help you get to that first draft or brainstorm twenty different angles on a story. You’re already testing how AI can enhance your work in media monitoring, content creation, or something we haven’t even thought of yet.
As Lead Marketer, Communications, you’ll work on telling the HubSpot story across both corporate and product topics. This includes announcements, thought leadership, crisis response, and the moments when what we say really counts. You’ll report to our Senior Director of Communications and help shape how millions of people understand what HubSpot does and why it matters.
What you’ll actually do:
- Write things people want to read. Press releases, blog posts, social content, talking points, scripts—you name it. If it represents HubSpot externally, you might write it.
- Build real relationships with journalists. Not just “add to list, send pitch, hope for the best” relationships. The kind where reporters actually reply to your emails.
Own major initiatives. Like our annual INBOUND event and Spotlight product moments. Being ready to oversee strategy development and execution.
- Stay ready for anything. When a crisis hits or an issue emerges, you’re calm, strategic, and know how to move fast without moving recklessly.
Support comms team processes. We are a lean team with a big scope. You will work closely with the team to ensure our house is in order.
- Experiment and adapt. With all of the above, test new approaches, try AI tools, figure out what works (and share what doesn’t).
What you bring:
- 10+ years of corporate or B2B communications experience. You’ve done this before and have the media clips and stories to prove it.
- Exceptional writing skills. You can translate complex topics into clear, engaging narratives. You know the difference between corporate speak and actual communication.
- Media relationships and instincts. You know what makes a story, how to pitch it, and ideally have reporters who’ll take your call.
- Strong organizational skills. You can manage multiple projects, track metrics, and create systems that help the team work more effectively.
- Public company experience is a plus. You understand the unique considerations that come with being publicly traded.
- Genuine curiosity about AI. You’re already experimenting with how AI tools can enhance communications work. You have opinions on what works and what’s overhyped.
- Comfort with ambiguity. You can figure things out without a playbook and aren’t afraid to try something new.
- Boldness with good judgment. You’ll push for the interesting angle or the bolder approach, but you also know when to pull back.
What you won’t find here:
We don’t need someone who just executes what they’re told. We need someone who has ideas, who’ll challenge the status quo when it makes sense, and who genuinely cares about doing work that matters. If this describes you, let’s talk.
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range:
$144,000—$216,000 USD
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.
India Applicants: link to HubSpot India’s equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
Explore more:
- HubSpot Careers
- Life at HubSpot on Instagram
HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.
