Job Description
Job Summary:
The Manager, APAC Social Media & Influencer Marketing role will lead and scale our social and influencer strategy across key APAC markets including Japan, Korea, Hong Kong, Singapore, Taiwan, and Southeast Asia.
This role will be responsible for driving brand awareness, engagement, and performance outcomes through social media and influencer marketing. This position plays a critical role in shaping APAC growth strategy, operating at both a strategic and tactical level. The ideal candidate will elevate agency performance, develop localized strategies, and translate social and influencer initiatives into measurable business impact.
This role requires close collaboration with cross-functional stakeholders internally, as well as external agency and creator partners across the region.
Job Expectations:
- Develop and execute APAC social media and influencer marketing strategies aligned with global brand and business objectives
- Build scalable frameworks that drive both brand equity and performance outcomes across diverse APAC markets
- Identify growth opportunities across established and emerging markets including Japan, Korea, Hong Kong, Singapore, Taiwan, and Southeast Asia
- Lead and manage external social and influencer agencies across multiple APAC markets, ensuring high-quality execution and strategic alignment
- Establish clear KPIs, performance expectations, and reporting structures for agency partners
- Conduct regular business reviews and performance audits to optimize ROI and elevate agency output from execution to strategic partnership
- Ensure strong localization while maintaining global brand consistency
- Develop and guide influencer strategies across tiers (macro, mid, micro, affiliate) based on market needs and maturity
- Drive best-in-class campaign execution, content storytelling, and community engagement
- Identify emerging creator trends, platforms, and partnership models to continuously innovate
- Build and scale long-term influencer ecosystems rather than one-off activations
- Define success metrics and optimize campaigns based on performance data and insights
- Translate analytics into actionable recommendations for budget allocation and strategy refinement
- Partner with Performance Marketing and E-commerce teams to align influencer impact with revenue outcomes
- Collaborate with Marketing, Creative, and Global Brand teams to support integrated campaign execution
- Serve as the APAC subject matter expert for social media and influencer marketing
- Ensure alignment between regional strategy and local market execution
The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.
Knowledge, Skills and Abilities:
Required:
- Proven experience managing agencies across multiple markets
- Strong understanding of Japan and/or Korea social ecosystems (additional APAC experience highly preferred)
- Demonstrated ability to drive measurable business results through social and influencer programs
- Highly organized with strong project management skills
- Strong analytical mindset with the ability to translate data into actionable insights
- Comfortable balancing strategic thinking with hands-on execution oversight
- Excellent stakeholder management and communication skills
- Strong passion for social media and influencer marketing
- Proven ability to drive performance-based outcomes across multiple APAC markets. This individual is highly strategic, data-driven, and capable of managing complexity across diverse regions
- This role is based in Tokyo, Japan or Seoul, South Korea (Hybrid)
- Fluent in English; fluency in Japanese, Korean, or Chinese required depending on location
Experience Requirements:
Generally requires a minimum of five (5)+ years of experience in social media and/or influencer marketing, preferably with regional (APAC) scope.
Education Requirements:
Bachelor’s degree in Marketing or equivalent professional experience required
#LR-!
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (“Agency”) candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerbiHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity
iHerb BenefitsAt iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
