Job Description
Job Summary:
We are seeking a Senior Manager, APAC Marketing to lead and execute regional marketing strategies across Hong Kong, Singapore, and Southeast Asia. This role will be responsible for driving brand awareness, accelerating customer acquisition, and improving retention across key APAC markets.
This position plays a critical role in shaping APAC growth strategy, operating at both strategic and tactical levels. The ideal candidate will build and scale regional partnerships while optimizing existing marketing channels including influencers, social media, affiliates, media, and offline activations. This role requires close collaboration with cross-functional stakeholders internally, as well as external partners and agencies.
Job Expectations:
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention across APAC markets (Hong Kong, Singapore, SEA)
- Define and optimize paid media strategies aligned with business goals; negotiate media buys, explore new channels, and launch strategic partnerships to expand reach
- Oversee end-to-end campaign execution, including promotions, localization, operations, customer experience, and in-market communications
- Own relationships with local creative, media, PR, and influencer agencies to ensure strong regional relevance and performance
- Analyze daily and weekly performance against sales and marketing targets; translate insights into actionable growth initiatives
- Lead influencer marketing strategy, expanding and diversifying the regional creator ecosystem
- Manage and allocate regional marketing budgets across channels to maximize ROI and efficiency
- Plan and execute PR initiatives, brand activations, and events to strengthen market presence
- Partner with central CRM teams to optimize lifecycle marketing, loyalty programs, and retention strategies
- Ensure accuracy and quality of localized content across partner platforms, continuously improving brand positioning
- Collaborate with regional and global stakeholders to define commercial strategies and trade marketing calendars that drive growth
The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.
Knowledge, Skills and Abilities:
Required:
- Proven track record in performance marketing and data-driven decision making
- Strong understanding of APAC consumer behavior, with experience in Hong Kong, Singapore, and/or Southeast Asia markets
- Experience managing agencies and external partners across multiple markets
- Demonstrated ability to operate both strategically and hands-on in a fast-paced environment
- Business level fluency in English and Cantonese or Mandarin
- Strong analytical mindset with the ability to translate data into actionable insights
- This role is based in Tokyo, Japan or Seoul, South Korea (Hybrid)
Experience Requirements:
Generally requires eight (8) + years of relevant experience in e-commerce or digital marketing, preferably with regional (APAC) scope. Experience with influencer marketing and social commerce in APAC markets preferred.
Preferred Skills
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent stakeholder management and cross-functional collaboration skills
- Experience with influencer marketing and social commerce in APAC markets
- Ability to navigate cultural nuances and localize campaigns effectively across diverse markets
Education Requirements:
Bachelor’s degree in Marketing or equivalent professional experience required
#LI-LR1
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (“Agency”) candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerbiHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity
iHerb BenefitsAt iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
