Job Description
Our beauty client believes that beauty should be life-changing, delivering hybrid, easy solutions that bridge the gap between high-performance makeup and clinical skincare. They are dedicated to creating products that solve real problems, formulas that truly treat the skin, and coverage that gives consumers back their confidence. For them, it is about more than just beauty; it is about the feeling of looking in the mirror and finally seeing yourself, not your concerns, and empowering every individual to realize that they are already enough.
- Reporting in to Director, Global Creative
• Work closely with Digital and Marketing teams to ensure graphics and branding align with overall marketing objectives and branding guidelines
• Create graphics for digital platforms and experience, including websites, landing pages, web banners, headers, icons, infographics, email campaigns, social graphics, and templates, in addition to working with cross functional teams for implementation
• Manage digital creative brand assets, organize and maintain digital libraries of campaign assets and photography, design files, and establishing appropriate naming convention for files for storage and archiving including fonts, icons, images, templates, tutorials, etc.
• Assist with implementing new software integrations and system updates, ensuring the Creative team remains informed and equipped with the latest tools and capabilities
• Stay up to date on digital beauty industry trends by conducting research and competitive analysis, and contribute to the development of fresh content ideas and strategic initiatives that support innovation and creative excellence
Key skills:
Understanding of UI/UX best practices + experience with responsive and mobile-first design
Strong portfolio of design work, demonstrating excellence, knowledge, and best practices in the digital space of a 360º campaign activation
Understanding of site/CRM optimization focusing on load speed, SEO and localization
Proficiency in design principles; typography, color and page layout, and a great eye for detail
Ability to QA and provide feedback to Development agency
Ability to communicate cross-functionally to produce concepts through visual comps and/or interactive prototypes
QUALIFICATION STANDARDS
Education/Experience/ Licenses or Certificates
- Degree in Graphic Design and/or equivalent experience will be considered
- Beauty and/or luxury industry experience preferred
- Multimedia and graphic design experience in a highly productive creative environment
- Experience in web development, digital marketing, and project management tools
- Ability to work within an established brand guideline
SOFTWARE
- Expert knowledge of Adobe Creative Suite – particularly Photoshop, InDesign and Illustrator + Figma
- Expert Mac/System software, basic Mac/PC compatibility troubleshooting
- Knowledge of Powerpoint, and Microsoft Teams a plus
The anticipated salary range for this role is $95,000 - $115,000 annually. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience, and skills relative to the defined job requirements.
This is a hybrid role requiring flexibility to work in-office and remotely. Evening or weekend work may occasionally be required during major projects.
We offer a competitive benefits package including major medical, dental and vision insurance, FSA, HSA, and employee discounts.
Industrial Color is a division of CoCreativ, a family of integrated creative production companies. Industrial Color partners with top brands, agencies, and creative professionals providing a full range of essential production services. For over 30 years, we’ve led the industry through a culture of innovation, bringing state-of-the-art digital production and post-production solutions to our clients.
Our headquarters is based in Tribeca, NY, with offices in Los Angeles and studios in Brooklyn and Los Angeles. Our clients include: L’Oreal, Publicis, Procter & Gamble, Tommy Hilfiger, Absolut Vodka, Nike, Estee Lauder, Amazon…
