About CreatorFi by Insomnia Labs
Founded in 2021 as CreatorFi by Insomnia Labs, we operate in the technology, information, and internet industries. We provide tools, insights, and opportunities for artists, YouTubers, and UGC developers in music, content, and gaming. Our platform helps creators understand their earnings, secure funding, and grow.
We offer data-driven funding and strategic support, advancing cash and growth capital against future streaming, royalty, or AdSense earnings without requiring equity. For YouTubers, we provide funding and strategic advice to scale channels into businesses. Musicians get capital and flexibility to grow independently. UGC developers on platforms like Roblox and Fortnite (UEFN) can access capital, brand partnerships, and licensing revenue to monetize their creations and studios.
Our funding process starts when creators connect their accounts. We use this data to provide clear insights into earnings and performance, then extend a financing offer. This offer includes upfront funding and access to our brand network, UGC partnerships, and strategic support. We review historical earnings and audience data to generate offers, providing clear, all-in APR terms. We do not take ownership of music or channels; we temporarily hold masters, publishing, and channel royalties until the advance is repaid. Safeguards are in place, such as the ability to pause payments for up to a month and adjust schedules if earnings dip. Funds can be received in USD (ACH/Wire) or USDC (crypto).
We also connect global brands with the UGC economy, helping them create playable experiences for Gen Z and Gen Alpha audiences. For agencies, we provide a way to launch, scale, and track campaigns in this market. We aim to build a digital entertainment ecosystem where creators, brands, and players interact.
Mission & Values
Our operations are guided by principles of aligned incentives rather than ownership, a transparent and performance-based structure, and a focus on growth. We aim to empower creators, activate brands within the UGC ecosystem, and build the future of play as the lines between gaming, social, and media continue to blur.
Team & Culture
We are CreatorFi by Insomnia Labs, a team of 11 to 50 employees.
Frequently Asked Questions
CreatorFi offers data-driven funding and strategic support for content creators across various platforms, including YouTube, music, Roblox, and Fortnite. It provides upfront financing against future earnings (streaming, royalties, AdSense) and facilitates brand partnerships and licensing opportunities for UGC studios. The company also assists brands and agencies in integrating into the UGC economy.
CreatorFi advances cash and growth capital to creators against their future streaming, royalty, or AdSense earnings without requiring equity. The company holds masters, publishing, and channel royalties only until the advance is fully repaid. Their process involves connecting accounts, understanding financial statements, and receiving a financing offer based on historical earnings and audience data.
No, CreatorFi states that it does not take ownership of music or channels. It holds onto masters, publishing, and channel royalties until the advanced capital is paid back in full.
CreatorFi operates with principles of aligned incentives, transparency, and a focus on growth over extraction. The company aims to empower creators, activate brands, and build the future of play in the digital entertainment ecosystem.
CreatorFi by Insomnia Labs was founded in 2021.
CreatorFi by Insomnia Labs has 11-50 employees.
CreatorFi by Insomnia Labs hires globally with a remote-first approach, allowing employees to work from anywhere.
CreatorFi by Insomnia Labs is not actively hiring at the moment. Check back later for new opportunities.
Yes, CreatorFi by Insomnia Labs is a remote-first company.
CreatorFi by Insomnia Labs's website is creatorfi.finance .
You can find CreatorFi by Insomnia Labs on LinkedIn .
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