Job Description
Description
At Instagrid, we work together to make the world a little bit better. We have a strong, innovative product, a motivated team and a clear vision – and we are adding to our Marketing team to fuel our next phase of growth across North America. Since launch, we have shipped 60,000+ Instagrid units worldwide, with 180,000+ professionals now working in cleaner air and over 1,000,000 tonnes of CO₂e saved. What are we missing? YOU!
As Marketing Lead for North America, you will be a key member of both the NA Commercial team and the Global Marketing team – translating Instagrid’s global positioning into market-relevant campaigns that drive brand awareness, high-quality leads, and pipeline growth. This is a hands-on role for a senior B2B marketing professional who can champion local market needs within the global marketing organization while ensuring the NA commercial team has everything it needs to win in the field. We’re looking for a true go-getter!
Your Impact
Embedded within the NA Commercial team and contributing actively to the Global Marketing team, you will:
Own the NA marketing strategy end-to-end — driving brand awareness, lead generation, and pipeline conversion through multi-channel campaigns, localized go-to-market materials, and ABM execution across key accounts.
Turn market intelligence and competitive insights into targeted content strategies that win in key B2B verticals.
Lead and develop one direct report, producing high-impact content across social, email, case studies, and PR.
Manage the regional budget with a sharp eye on ROI, CAC, and pipeline contribution — optimizing continuously based on performance data.
Serve as Instagrid’s regional Brand Ambassador, owning local media relations and crisis communications in close partnership with the NA Commercial team.
Requirements
What You Bring
7–10 years of B2B marketing experience, ideally in a start-up or scale-up; proven track record executing localized strategies across the US market.
Hands-on across digital, content, trade media, events, lead generation, and ABM — with the commercial instincts to align marketing directly to pipeline.
Equally comfortable as a sales team partner and a contributor to a global marketing organization, balancing local needs with brand consistency.
Data-driven communicator — strong analytical skills, excellent written and verbal ability, and proficiency in CRM and marketing automation platforms.
Thrives in a fast-paced international environment; able to manage competing priorities across time zones and willing to travel up to 30%.
Your benefits
A dynamic environment in a fast-growing start-up with a flat hierarchy and real ownership over your territory.
The opportunity to join a company at the cutting edge of its field – being first movers in clean professional power.
Laptop (Apple or Windows).
25 days paid vacation.
Generous health care package.
401k with 3% company match.
Instagrid is deeply committed to equal employment opportunity. We actively seek the best talent regardless of gender, ethnicity, age, religion, sexual orientation, or place of origin, and believe that diverse teams make us stronger.
We are looking forward to receiving your application!
