Job Description
FIELD MARKETING MANAGER
(London, UK)
Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.
COMPANY OVERVIEW
At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionises supply chain sustainability and resiliency to unlock the power of supplier collaboration.
We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world’s most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities.
Learn more at www.ivalua.com. Follow us on LinkedIn
THE OPPORTUNITY
CONTEXT:
We are seeing strong traction in the UKI market and are looking to further accelerate our growth. We are seeking a Field Marketing Manager for the UKI market, based in our London office, who will be responsible for driving regional marketing activities to support business growth, generate sales pipeline, and build awareness of Ivalua.
ROLE:
The Field Marketing Manager – UKI is a critical role for our success in EMEA. He/she will be responsible for planning and executing the marketing strategy in the UKI region, working closely with EMEA and global marketing teams, as well as local Sales, SDR and Alliance teams, to achieve pipeline and sales objectives while building the Ivalua brand locally. The role reports directly to the Head of EMEA Field Marketing, and benefits from the support of our transversal marketing team (customer & partner marketing, digital marketing, design, marketing operations…).
The ideal candidate is proactive and thrives in having full ownership of developing a market. If you are a dynamic, highly organized professional with strong business acumen and a passion for connecting people, we would love to hear from you. Join our team!
WHAT YOU WILL DO WITH US
This is a multi-faceted role, with the following key responsibilities:
Build and execute a regional marketing plan aligned with the Go-to-Market strategy, incorporating global and local campaigns to achieve pipeline, sales and brand awareness objectives.
- Execute online and offline campaigns locally, using multiple tactics and channels, including events, webinars, paid ads (Linkedin, Google), SEO/GEO, social media, email, and ABM.
- Plan and execute local events, ranging from small VIP dinners and breakfast seminars to large tradeshow sponsorships.
- Develop and run programs to accelerate the conversion of active opportunities, working closely with local sales, SDR and Alliance.
Become a trusted partner to our Sales team. Ensure strong lead follow-up and conversion, in close collaboration with Sales and SDR teams to support the business.
Support the Customer Marketing team in developing local advocates, and showcasing customer testimonials across campaigns.
Work closely with the Partner Marketing & Alliances teams to strengthen the local partner network, identify relevant co-branded activities with local partners, and manage their execution.
Collaborate with the Communications team to enhance PR and brand awareness in the region.
Ensure effective reporting, including tracking ROI, pipeline and campaigns metrics.
Travel
Travel is primarily local during the business day, although occasional out-of-area or overnight travel may be required, mainly to attend internal EMEA/APAC marketing meetings.
YOUR PROFILE
Skills and Experience
- Bachelor’s degree in Marketing, Business, or a related field (Master’s degree a plus).
- 8-10 years of proven experience in B2B marketing, preferably in field marketing and/or in a software company.
- Knowledge of Procurement is a plus (spend management, sourcing, contract management, eProcurement, eInvoicing, spend analytics, direct procurement, services procurement, supplier management).
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with key stakeholders (clients, partners, GTM teams).
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Proactive and autonomous, with the ability to take initiative, problem-solve, and adapt to changing circumstances to deliver results.
- Data-driven mindset, with analytical skills to ensure ROI and efficiency.
- Native English, French language skills are a plus.
- Strong proficiency in MS Office suite. Hubspot experience is a plus.
- Willingness to learn and adapt to AI and new technologies.
WHAT HAPPENS NEXT
If your application fits this specific position’s needs, our skilled Talent team will reach out to schedule an initial screening call. Get one step closer to achieving your goals – apply today!
Our Talent team will guide you through every step of the interview process - from preparation to completion. They’re here to support you!
Our recruitment process is designed to assess your competencies through a series of personalised interviews with internal stakeholders relevant to the role.
Interviews will be conducted virtually via video or on-site with face-to-face meetings.
LIFE AT IVALUA
- Hybrid working model (3 days in the office per week)
- We’re a team dedicated to pushing the boundaries of product innovation and technology
- Sustainable Growth, Privately Held
- A stable and cash-flow positive Company since 10 years
- Snacks and weekly lunches in the office
- Feel empowered to pursue your goals with improved team collaboration and increased creativity/productivity
- Unlock and unleash your full professional potential with our exceptional training and career development program
- Join a dynamic and international team of top-notch professionals who are experts in their respective fields. Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work. Experience a truly diverse and inclusive work environment where your unique contributions are highly valued
- Regular social events, competitive outings, team running events, and musical activities,
- Comparably recognized Ivalua for the following (https://www.comparably.com/companies/ivalua) :
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United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace. To help our customers make supply chains more efficient, sustainable and resilient, we rely on a global team with a variety of backgrounds, skills and views. We believe in equal opportunity and in diversity as a driver of innovation that cultivates a spirit of inclusiveness, creates a productive and fun place to work, and provides fulfilling career opportunities for all Ivaluans. https://www.linkedin.com/company/ivalua/about/
Experience life at Ivalua - check out our captivating video ! Gain insight into our unique company culture and get a glimpse of what it’s like to work with us.
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