Job description
Description
As Content Marketing Manager DACH, you own the regional content strategy and execution — from narrative and messaging to hands-on production and repurposing. You’ll be the go-to person for content quality and brand consistency in the DACH region, partnering closely with the regional go-to-market function and the global content team to drive measurable impact across pipeline, brand awareness, and organic visibility.
Responsibilities
Content Strategy & Roadmap (≈40%)
Own and maintain the DACH content roadmap aligned with regional marketing priorities and commercial goals.
Be the tone-of-voice guardian for DACH: ensure content is consistent with Tellent’s positioning and brand standards across channels
Partner with the Regional Campaign Manager to develop campaign concepts and ensure every asset meets a high bar for clarity, relevance, and conversion.
Partner with the Head of Marketing to support PR initiatives, turning brand moments into repeatable visibility and authority.
Content Creation & Management (≈40%)
Create standout customer advocacy content (case studies, testimonials, quotes, video highlights, review narratives).
Write and ship creative high-quality content across the funnel: emails, nurture flows, landing page copy, social posts, ad copy, event assets.
Manage and brief freelancers/partners when needed (e.g., long-form assets, multimedia), including:
clear briefs, outlines, messaging guidance
editing, feedback, and QA
delivery timelines and stakeholder alignment
Repurpose PR coverage and brand moments into content bundles (blog, social, newsletter, nurture sequences, sales enablement snippets).
SEO & Evergreen Content (≈20%)
Review, edit, and provide feedback on freelance-produced content (e.g., blogs, guides, social posts) to ensure quality, regional resonance and brand alignment to support long-term evergreen content and SEO goals.
Monitor and report on content and SEO performance (e.g., organic sessions, rankings, branded search visibility, conversions).
Collaborate with the global content team on SEO + LLM/search initiatives (≈1 day/week) to strengthen overall discoverability and content performance.
Your 12-month journey as a Content Marketeer
In your first 3 months
Become fluent in Tellent’s products, ICP, differentiators, and the DACH HR market.
Build relationships across Marketing, Sales, Product, and CS to understand what prospects and customers care about.
Audit existing DACH content and launch a clear regional content roadmap with priorities, formats, and cadence
By month 6
Consistently ship high-quality content that supports campaigns and creates measurable momentum (engagement, conversion contribution, and sales enablement value).
Establish a reliable content engine with clear briefs, smooth collaboration, and predictable output.
Share learnings and best practices with the wider marketing team across regions.
By month 12
You’re recognized as the DACH content lead and trusted partner for PR and brand visibility.
You’ve built a coherent regional narrative and a content system that scales.
You actively shape regional marketing direction based on performance insights and business needs.
What you’ll bring
3+ years experience in a content-focused marketing role (hands-on writing required).
Native or bilingual German and professional English proficiency.
Strong ability to create content that supports commercial outcomes (pipeline impact, conversions, adoption, retention — depending on focus).
Excellent editorial judgment: structure, clarity, tone-of-voice, and audience empathy.
Comfortable collaborating cross-functionally and juggling multiple projects in a fast-moving environment.
A test-and-learn mindset: you enjoy experimenting with formats, angles, and repurposing strategies.
Familiarity with SEO fundamentals (search intent, on-page best practices, content briefs).
What we offer
Remote or hybrid working in Netherlands, France or Germany
A chance to shape content in a high-growth European scale-up.
€1,500 annual training budget
30 paid holiday days in Germany/The Netherlands
Pension scheme & fitness subscription
Apple MacBook + home office budget and allowance
Work from anywhere 4 weeks per year
Inclusive, international environment — ambitious goals and a lot of fun along the way
High-impact role at one of Europe’s fastest-growing companies
