Job description
About Keyfactor
Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale — and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!
Title: Marketing Operations & Research Manager
Location: Spain; Madrid
Experience: Mid Level
Job Function: Marketing
Employment Type: Full-time
Industry: Computer Network & Security
Job Summary
Lead operational marketing and market research initiatives aimed at generating qualified opportunities, optimizing event participation, and gaining strategic insights into customers and markets. The role will be responsible for the end-to-end management of outreach campaigns (emailing, calls, surveys) and for producing analytical reports that support commercial and marketing decision-making. Handles day-to-day operational tasks, including process management and performance metrics. Supports marketing teams by ensuring efficient execution of campaigns and workflows, and contributes to the optimization of marketing operations.
The position is based in the Madrid office, we have a hybrid work model and excellent flexible working practices. Applicants must hold valid Right to Work in Spain to apply for this position.
Job Responsibilities
- Lead in-depth analysis of marketing performance data, identifying trends and opportunities for optimization.
- Design and execute direct outreach campaigns (email and calls) to promote and invite audiences to events, webinars, and brand activities.
- Ensure high-quality marketing databases by overseeing data cleansing, segmentation, enrichment, and scoring to drive scalable growth and performance optimization.
- Oversee the execution of marketing campaigns, including managing budgets, timelines, and resources.
- Identify and implement process improvements to optimize marketing workflows and enhance team productivity.
- Manage relationships with external vendors, external agencies involved in surveys, and service providers to ensure alignment and quality execution.
- Develop and present comprehensive reports on campaign performance, marketing metrics, and operational efficiency.
- Contribute to the development of marketing strategies by providing insights into operational efficiencies and constraints.
- Lead cross-functional collaboration to streamline processes across marketing, sales, and product teams.
- Lead efforts to implement advanced segmentation strategies in the CRM, ensuring accurate targeting for marketing campaigns.
- Oversee the activation of CRM-driven campaigns, ensuring seamless execution and integration with broader marketing efforts.
- Monitor and analyze campaign and event KPIs, ensuring end-to-end performance traceability and driving continuous optimization through data-driven insights.
- Plan and coordinate market research projects, including survey design, audience segmentation, execution, and results analysis.
- Produce strategic reports and insights based on qualitative and quantitative data (surveys, CRM, digital campaigns, etc.), identifying trends and opportunities.
- Provide strategic recommendations to enhance campaign impact and deepen market understanding.
Minimum Qualifications, Education and Skills
- Bachelor’s degree or equivalent experience in Marketing, Sociology, Business Adminstration, Market Research and similar areas.
- Strong experience in marketing operations, data management, or process optimization.
- Expert analytical and technical skills, excellent communication, and project management skills.
- Proficiency in marketing tools and software. Strong knowledge of CRM and marketing automation tools (Salesforce, HubSpot, etc.).
- High analytical skills and strong command of reporting tools (advanced Excel, Google Data Studio, Power BI, or similar).
- Ability to lead small projects, innovate within the role, and provide training to peers.
- Comprehensive knowledge of industry standards, company operations, and advanced methodologies. Preferably with previous experience in B2B technology or cybersecurity environments.
- Understanding of Brazilian market and fluency in Brazilian Portuguese would be an advantage.
- Fluency in Spanish and English language. #LI-NA1
Compensation
Salary will be commensurate with experience.
Culture, Career Opportunities and Benefits
We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.
Here are just some of the initiatives that make our culture special:
- Second Fridays (a company-wide day off on the second Friday of every month minus November and December of 2025 due to the Holiday schedule). Please note that this benefit is subject to change.
- Comprehensive benefit coverage globally.
- Generous paid parental leave globally.
- Competitive time off globally.
- Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
- DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
- The Keyfactor Alliance Program to support DEIB efforts.
- Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
- Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
- Monthly Talent development and Cross Functional meetings to support professional development.
- Regular All Hands meetings – followed by group gatherings.
Our Core Values
Our core values are extremely important to how we run our business and what we look for in every team member:
Trust is paramount.
We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.
Customers are core.
We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.
Innovation never stops, it only accelerates.
The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.
We deliver with agility .
We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.
United by respect .
Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.
Teams make “it” happen.
Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.
Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.
REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via [email protected] and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.
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