KnowBe4 Logo

Senior Manager, Channel Marketing

💰 $117k-$122k

Job Description

KnowBe4 is the global leader in Human Risk Management, trusted by over 70,000 organizations worldwide to secure their employees and AI agents for over 15 years. We’re pioneering a new era of security. AI-powered since 2016. And market-leading since day one.

Our HRM+  combines continuous risk intelligence, advanced technical defenses, and personalized training to help organizations build strong security cultures. We help organizations understand, measure, and reduce human risk across their entire workforce, defending against, deepfakes, and emerging AI-powered threats.

We believe that protecting organizations from cyberthreats and creating a positive environmental impact go hand in hand. True resilience is collective, it requires us to protect our people, our data, and our planet.

Remote positions open to the US only.

The Snr. Manager, Channel Marketing owns the channel marketing strategy and execution of partner marketing programs in their assigned region. This position will lead a growing team that drives channel revenue by marketing to/through/with regional channel partners. In addition, you will support global partner marketing strategy by executing campaigns that engage, enable and accelerate partners in the KnowBe4 Partner Program.

Responsibilities:

  • Strategically plan and tactically execute partner marketing activities that drive channel revenue growth and accelerate regional partnerships.
  • Manage the regional channel marketing budget, making data-driven resource allocation decisions
  • Act as a strategic advisor to channel sales leadership, advocating for the channel marketing roadmap and reporting on regional impact
  • Build and maintain executive-level relationships with strategic partner go-to-market teams
  • Expertly manage a high volume of concurrent partner events and activities across competing timelines
  • Track, report on, and evaluate the marketing performance of partner activities and recommend improvements
  • Nurture and build strong relationships with internal stakeholders including channel sales, partner strategy, revenue marketing and other marketing team members
  • Stay in the know about channel marketing best practices and utilizing AI in campaigns
  • Provide recommendations regarding hiring, promoting, disciplining, and firing subordinates, to which the Company gives significant weight

Qualifications:

  • 5+ years experience in channel marketing, specifically with a focus on building a network of partners
  • 2+ years in a people management or team lead capacity
  • Experience in the IT Security or SaaS technology industry
  • Extensive hands-on experience managing partner marketing funding/MDF programs, activities and budgets
  • Proficient in Salesforce customer database
  • Experience with partner relationship management (PRM) and through-channel marketing automation (TCMA) software such as Impartner, Salesforce PRM, or equivalent
  • Demonstrated experience using AI-driven technology
  • Prior experience or usage of project management software such as Monday.com, Asana, ClickUp, or other similar products
  • Strong verbal and written communications including the ability to confidently present to audiences of channel partners and/or executives
  • Solid understanding of marketing channels as to advise channel partners on building effective campaigns
  • Advanced understanding of channel business and operations, including revenue and pipeline principles
  • Proven leadership in a cross-functional team environment with the ability to collaborate respectfully, navigate shared responsibilities and influence successful outcomes
  • Excellent time management and organization skills
  • Excellent interpersonal skills: You will be working with other business professionals and are expected to convey the value of our product and programs and the culture and beliefs of our company outward to our partners

The compensation for this position ranges from $117,000-$122,000.

Application deadline: 5/18/2026.  This is our good-faith estimate of the date the application window is anticipated to close. KnowBe4 reviews applications on a rolling basis and reserves the right to close the application window early if a qualified candidate for the position is identified.

Our Fantastic Benefits

We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit www.knowbe4.com/careers/benefits.

Note: An applicant assessment and background check may be part of your hiring procedure.

Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.

No recruitment agencies, please.

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