Job Description
About us
LifeMD is a leading digital healthcare company committed to expanding access to virtual care, pharmacy services, and diagnostics by making them more affordable and convenient for all. Focused on both treatment and prevention, our unique care model is designed to optimize the patient experience and improve outcomes across more than 200 health concerns.
To support our expanding patient base, LifeMD leverages a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, a 22,500-square-foot affiliated pharmacy, and a U.S.-based patient care center. Our company — with offices in New York City; Greenville, SC; and Huntington Beach, CA — is powered by a dynamic team of passionate professionals. From clinicians and technologists to creatives and analysts, we’re united by a shared mission to revolutionize healthcare. Employees enjoy a collaborative and inclusive work environment, hybrid work culture, and numerous opportunities for growth. Want your work to matter? Join us in building a future of accessible, innovative, and compassionate care.
About the role
The Product Marketing Associate at LifeMD bridges the gap between digital healthcare innovation and strategic business growth. This role focuses on optimizing patient experience and retention for women’s health services while supporting B2B enterprise and strategic partnerships.
Responsibilities:
- Campaign Coordination: Coordinate with the growth team to design multi-channel marketing initiatives to drive awareness for women’s health services
- Engagement & Journey Mapping: Optimize the clinical and non-clinical journey post acquisition with the goal of keeping patients engaged and supported throughout their care plan
- Product Support: Assist in managing the product roadmap for women’s health solutions, ensuring new features align with patient needs and enterprise requirements
- Enterprise Enablement: Develop sales collateral and marketing materials specifically for enterprise clients, such as health systems and corporate partners
- Market Research: Conduct competitor analysis and analyze consumer trends within the women’s health sector to identify growth opportunities
- Voice of the Patient: Analyze feedback and satisfaction data to identify friction points and advocate for product improvements
- Analytics: Monitor and report on key metrics like CAC, retention, and lifetime value
- Cross-Functional Collaboration: Liaise between marketing, product, and engineering teams to ensure a seamless end-to-end patient experience
Basic Qualifications:
- Bachelor’s degree in Marketing, Communications, Business or a related field
- 1+ years in marketing or product coordination, preferably within telehealth or digital health
- Proficiency in CRM tools, project management software, and digital marketing analytics
Preferred Qualifications:
Experience in the telehealth or digital health space
Familiarity with women’s health trends and B2B enterprise buying cycles
Annual Salary: $70K-$80K
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (Roth 401k)
Life Insurance (Basic, Voluntary & AD&D)
Flexible PTO Policy
Paid Holidays
Short Term Disability
Training & Development
