Lucid Reality Labs

We were founded in 2016 and develop Extended Reality (XR) and Artificial Intelligence (AI) solutions. We provide immersive solutions powered by AI agents, creating high-fidelity 3D content for better training, workflow efficiency, and data-driven decisions. Our solutions are used in healthcare, manufacturing, enterprise, education, life sciences, aerospace, and FMCG sectors.

We offer Virtual Reality (VR) for training, education, and collaboration (often with gamification); Augmented Reality (AR) for enhancing the real world with digital twins and visual overlays; and Mixed Reality (MR) to merge physical and digital environments, allowing for new types of remote collaboration and workforce training. We also build context-aware AI agents into realistic XR environments. These agents coach, assess, and assist users, improving training and on-the-job performance with enterprise-grade security. We offer prototyping services for private and public sector clients to explore Spatial Computing Technology.

Our iXR™ platform is an AI-driven XR solution built from flexible, modular components. We customize this platform for each client to speed up development and boost efficiency and productivity. Our solutions are scalable and platform-agnostic, working with various immersive hardware like VR headsets, smart glasses, and AR-enabled mobile devices.

We’ve applied our expertise to projects such as a social media AR activation for Universal Destinations & Experiences’ Halloween Horror Nights. We also partnered with Medtronic and Prof. Dr. Patrick Schoettker to create the first Medical AI Powered XR Intubation Simulation and designed VR Training for Machinery Operators for 3M. Other projects include the Burn Zone XR Experience, an immersive story visualizing California’s wildfires, and an XR Ophthalmology Simulation for Roche to raise awareness of macular disease. We operate from Miami, Florida, USA, and Singapore.

Our vision is to create immersive solutions that make a positive impact, which we achieve through strong team collaboration, client partnerships, and deep tech expertise. Our mission is to address global challenges using responsible technology. We operate by seven core values:

• Ownership: We take accountability for our actions and always look for ways to improve.
• Trust: We build trust through responsible, professional, and honest actions. We have confidence in our team and stick to our commitments.
• Courage: We’re not afraid to make decisions, learn from mistakes, or take ownership. We welcome challenges.
• Agility: We quickly adapt to change to get great results, staying composed and cooperative even with varied tasks.
• Integrity: We act with honesty, trustworthiness, and ethics, ensuring transparency and accountability.
• Collaboration: We believe teamwork achieves more. We honor our commitments, work together on challenges, and share successes.
• Curiosity: We encourage questioning, learning, and challenging norms. We drive innovation by exploring persistently and sharing what we find.

We are a company of 11-50 employees and take a human-centered approach to XR and AI solutions. Our work environment encourages creativity, open-mindedness, experimentation, and bold ideas to create innovative solutions. We encourage continuous learning, skill-building, and staying current with tech innovations. We offer a flexible work environment, including remote work. Our diverse and skilled team shares ideas, builds expertise, and supports professional and personal growth. We aim for minimal bureaucracy, fostering a collaborative, innovative, and supportive environment.

We also implement Corporate Social Responsibility (CSR). This means focusing on community involvement, fair labor practices, and human rights. We support innovative programs in health, education, social services, and the environment in our communities. We ensure fair treatment and dignity for employees, embrace workplace diversity, and provide inclusive, collaborative, and safe working conditions.

Our employees receive 24 days of paid vacation, 7 days of sick leave, and public holidays. We offer flexible working hours and arrangements, including remote work. Employees have access to the newest XR technologies and devices. Our work environment is open-minded, and we welcome outside-the-box ideas.