Maneuver Marketing

Maneuver Marketing started in 2018. We build, operate, and grow health and wellness e-commerce brands, primarily selling directly to consumers. We aim to improve lives through functional supplements. In the future, we plan to invest in and offer advisory and consulting services in the health and wellness sector.

We bootstrapped our first health e-commerce brand, growing it to over USD$122 million in annual revenue within four years by the end of 2022. This represented over 5,100% revenue growth since our start and a compound annual growth rate (CAGR) over 121%. We also expanded our distribution to platforms like Amazon.

In 2023, The Straits Times and Statista recognized us as the 4th fastest-growing company in Singapore. The Financial Times also named us the 12th fastest-growing company in Asia Pacific. Techinasia featured us in July 2023. Our specialties include e-commerce, direct-to-consumer sales, marketing, and direct response, primarily in the retail health and personal care products industry.

Our vision unfolds in three phases, all focused on making a positive impact.

Phase 1 involved building fast-growing businesses and consulting other Singapore SMEs, allowing us to accumulate capital without outside funding.

In Phase 2, we focus on creating scalable businesses, like our health and wellness e-commerce venture, which has helped over 1.5 million customers improve their quality of life.

Phase 3 aims for us to invest in and share our market-tested methods and insights with other impactful businesses, returning to our goal of helping businesses grow on a larger scale.

Our core values guide everything we do:

• Be Ambitious: We dare to dream big, challenge norms, push boundaries, embrace change and risks, and persevere with patience for our long-term vision.
• Move fast with intent: We value speed, efficiency, and urgency. This means being decisive in strategic initiatives, learning quickly from experience, and adapting swiftly to market changes.
• Growth focused: We’re curious and committed to continuous learning. We foster a creative environment, seek new solutions, and implement ideas practically and systematically, driven by data.
• Take ownership: We expect personal responsibility for actions, decisions, and outcomes. We prioritize solutions, learn from mistakes, and maintain high standards.
• Respect and encourage others: We treat colleagues with respect, value diverse perspectives, and create an inclusive environment. We engage in direct feedback and work towards shared goals without negativity.
• Humility: We maintain a modest mindset, knowing there’s always more to learn. We’re willing to perform any task, regardless of title, to help us succeed together.

We cultivate a positive and supportive culture, creating an environment where our team can thrive. We believe in building a small group of high-performing individuals who challenge each other constructively and are passionate about their projects. We are a diverse team focused on scaling our bootstrapped e-commerce brand, with plans to build multiple brands.

Our culture values open communication, direct feedback, and a no-drama, no-politics work environment where everyone’s contributions are appreciated. We encourage continuous learning, problem-solving, and a growth mindset. We also support a safe space for trying new things, testing ideas, and learning from failures without judgment.

We look for talent committed to mastery and becoming experts, long-term thinkers (typically 3-5 years or more), no-drama professionals, individuals who want to make a significant impact, and those with a strong work ethic who are willing to invest extra time in learning and execution. Our team members describe the culture as family-like, supportive, and appreciative, offering chances for personal and professional development.