Job description
We’re looking for an experienced Area Marketing Manager to lead and deliver end-to-end marketing across Japan, one of our most strategically important markets. This is a high-impact, hybrid role based in Tokyo, offering the opportunity to own regional marketing strategy, performance, and budget while working closely with Sales and APAC/global marketing teams.
You’ll be responsible for translating global and APAC marketing objectives into locally relevant, high-performing campaigns that drive lead generation, pipeline growth, brand awareness, and revenue — with clear accountability for return on investment.
The role
Reporting to the Area Marketing Director, APAC, and working closely with the Japan sales team and global marketing colleagues, you will:
Execute, maintain, and support global and APAC marketing strategies within the Japanese market
Develop and deliver localized marketing plans for Japan, informed by market insights and commercial priorities
Act as the key marketing partner to the Japan sales team, supporting demand generation, pipeline growth, and revenue objectives
Plan and deliver integrated marketing initiatives including lead generation campaigns, webinars, events, go-to-market launches, awards, and thought leadership
Localise and activate global campaigns and content across email, digital, social media, PR, and events
Build and manage automated marketing programs, tracking KPIs, ROI, and performance metrics
Own and manage the Japan marketing budget, including planning, tracking spend, and reporting on ROI, in close partnership with APAC and global marketing teams
Develop and maintain a strong social media presence aligned to brand and PR strategies
Collaborate with APAC and global marketing teams to ensure consistency, reuse of best practices, and alignment with broader objectives
Stay up to date with relevant legislation and compliance requirements
Provide analysis, insights, and reporting across marketing activities
Support the Area Marketing Director, APAC with regional initiatives and priorities
About you
You’re a commercially minded, proactive marketer who is comfortable operating autonomously while collaborating in a global, matrixed organisation. You bring:
A Bachelor’s degree in Marketing or a related field (or equivalent experience)
6+ years’ experience in marketing, communications, or PR, ideally within B2B and/or technology environments
Proven experience delivering multi-channel marketing campaigns with measurable business impact
Native-level Japanese language skills (spoken and written)
Strong English language skills for collaboration with APAC and global stakeholders
Experience working with marketing automation platforms and analytics tools (e.g. HubSpot, Marketo, Google Analytics)
Familiarity with CRM systems such as Salesforce or Dynamics 365
Strong strategic, analytical, organisational, and project management skills
Ability to manage multiple priorities in a fast-paced environment with minimal supervision
Confidence working in a multi-cultural, international environment
Willingness to travel as required
Why join us?
Own and shape marketing strategy and budget for a key APAC market
Hybrid working model based in Tokyo
High visibility role with close partnership across Sales and Marketing leadership
Opportunity to influence both regional and global marketing initiatives
Collaborative, international working environment with scope to innovate and grow
