Job description
Motus is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. Combining 80 years of expertise with innovative technology, Motus enables organizations to optimize spend and increase productivity across their workforce. With solutions purpose-built to enable data-driven insights and strategic decision making, Motus is the preferred vehicle reimbursement partner to top Fortune 500 companies globally.
At Motus, we’re dedicated to making WorkLife better for everyone, anywhere. Our team is the heart of our culture, and we live by our WorkLife Pillars every day – WorkHappy, WorkHealthy, WorkSmart, WorkAnywhere, and WorkTogether.
Position Description:
Motus is seeking a Demand Generation Manager, Digital to own and scale our digital channels as measurable, predictable sources of pipeline. This position reports to the VP of Demand. It is responsible for revenue impact through paid media, organic search, metadata, SEO/AEO, and the website functioning as a conversion engine.
This role blends strategy and execution—setting the vision for digital demand while remaining hands-on with optimization, experimentation, and performance management. The Demand Generation Manager, Digital will coordinate closely with Demand Generation, Campaign Operations, Content, and Revenue Operations to ensure digital channels are tightly aligned to pipeline goals and buyer journeys.
The ideal candidate is data-driven, growth-minded, and passionate about turning both paid and “organic” channels into reliable pipeline engines.
Position Duties:
- Own and scale Motus’ digital demand generation strategy, driving measurable pipeline and revenue impact across paid media, organic search (SEO/AEO), and the website.
- Manage and optimize paid digital programs (e.g., search, social, display, content syndication, retargeting) with a focus on efficiency, scale, and predictable pipeline contribution.
- Lead organic growth efforts, including SEO/AEO strategy in partnership with the content team.
- Build the website as a core conversion engine, partnering with Content, Product Marketing, and Campaign Operations, to improve user experience, conversion rates, and buyer journey alignment.
- Manage external agencies on strategy and execution of digital programs across channels accountable to pipeline and efficiency targets.
- Design and execute ongoing experimentation across channels (A/B testing, landing pages, messaging, offers, funnel optimization) to improve performance and learning velocity.
- Partner closely with Demand Generation and Campaign Operations to align digital programs to integrated campaigns, ICPs, and funnel objectives.
- Collaborate with Revenue Operations to ensure accurate tracking, attribution, reporting, and performance analysis from first touch through pipeline and revenue.
- Monitor, analyze, and report on channel performance, translating data into insights, recommendations, and action plans for continuous optimization.
- Manage digital budgets, forecasts, and performance targets, ensuring strong return on investment and clear accountability to pipeline goals.
- Stay current on digital marketing trends, platforms, and best practices, proactively identifying opportunities to improve scale, efficiency, and impact.
- Experience with Asana preferred.
Desired Skills & Experience:
- 6+ years of B2B digital marketing experience, with a strong focus on demand generation and pipeline growth.
- Proven track record of owning and scaling paid digital channels that deliver tangible pipeline growth and revenue impact.
- Experience with SEO/AEO, technical optimization, metadata strategy, and organic growth in a B2B environment.
- Strong understanding of website optimization, conversion rate optimization (CRO), and digital buyer journeys.
- Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) and analytics tools.
- Data-driven approach capable of analyzing performance, diagnosing issues, and making decisions rooted in metrics.
- Experience partnering cross-functionally with Demand Gen, Content, Revenue Operations, and Sales teams.
- Strong project management skills demonstrating a capacity to balance strategic planning and hands-on execution.
- Excellent communication skills, capable of clearly articulating performance, insights, and recommendations to stakeholders.
- Growth-oriented, curious, and experimental by nature, comfortable testing, learning, and iterating quickly.
Where required by law, Motus provides a reasonable range of compensation for specific roles. The pay range for this role is $110,000 - $120,000. Actual compensation will depend on a number of factors, including the candidate’s relevant experience, technical skills, and other qualifications. This position is eligible for company benefits including medical, dental, and vision insurance with an employer contribution, flexible spending or health savings account, life and AD&D insurance, short-and long-term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and additional voluntary or legally required benefits.
Please see below for an outline of the Motus benefits package. Motus supports both the physical and mental health of their employees.
Motus Benefits:
- Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
- Open Paid Time Off
- Flexible Spending Accounts & Health Savings Accounts
- Motus-Fidelity 401K Plan
- Company-paid Short/Long-term Disability & Basic Life Insurance Plans
- Family Planning and Parenting Support Benefits through Maven
- Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
- $1000 Home Office Reimbursement Program
- $2000 Internal Referral Program
- WorkAnywhere Reimbursement of Internet and Cellular Costs
- 16 weeks maternity and adoption leave
- 12 weeks paternity leave
Motus champions the power of true individuality, actively celebrating and accepting each team member. We strategically recruit and retain talent reflecting our local communities’ rich diversity, fostering a culture where innovation thrives. Through dynamic learning sessions, strategic training, and our lively Employee Resource Groups, we kindle substantial dialogues, continuous learning, and ensure every voice is not only heard but celebrated.
Motus, LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
