Job description
We are seeking a hands-on Growth Hacker / GTM Marketing Lead to drive our U.S. market expansion. You’ll own the go-to-market strategy for our consumer-facing social commerce product, with a focus on TikTok-native growth loops, creator partnerships, and performance marketing.
This is a builder role — not just setting strategy but actively running campaigns, testing channels, and building repeatable growth playbooks. You’ll leverage your prior experience scaling a consumer product into the U.S. market to help us land and expand.
What You Will Do
US Market Expansion
Lead GTM execution to expand our product into the U.S.
Localize positioning, messaging, and campaigns for the U.S. consumer & creator ecosystem.
Build relationships with U.S.-based creators, affiliates, and communities.
Growth Hacking & Marketing Execution
Design and run experiments across acquisition channels (TikTok, IG Reels, YouTube Shorts, referral loops, paid social).
Optimize CAC and identify repeatable channels to scale.
Implement and optimize viral loops, referral programs, and gamification mechanics.
TikTok & Creator Marketing
Run creator campaigns and affiliate activations directly on TikTok.
Analyze creative performance and identify what hooks, sounds, and formats drive conversion.
Build content + performance dashboards to measure growth funnel effectiveness.
Cross-Functional Collaboration
Work closely with Product & Ops to align marketing experiments with product launches.
Feed back U.S. market insights into product development and roadmap prioritization.
What You Will Need
- 3–5+ years of growth marketing / GTM experience in consumer apps or startups.
- Proven track record of expanding into the U.S. market.
- Deep familiarity with TikTok marketing & tools (ads manager, creator marketplace, analytics, etc.).
- Skilled in low-cost, high-impact growth experiments (referrals, community, virality, lifecycle marketing).
- Data-driven: able to build dashboards, measure funnel metrics, and pivot fast.
- Startup mindset: scrappy, resourceful, experimental.
- Remote-first, with willingness to travel to Indonesia HQ as needed.
