Job Description
Stand out and drive the next generation of wealth. Define the digital assets industry. Raise the bar for trust, transparency, and client success. Make your mark.
Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24⁄7 client care.
Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 150+ jurisdictions. With over $11+ billion in AUM and $371+ billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.
Official website: nexo.com
Your role:
- Manage end-to-end go-to-market planning and execution for new products, features, and iterations.
- Own the strategy and optimization of customer journeys across the entire client lifecycle to increase engagement, retention, and long-term value.
- Use behavioural data to form hypotheses, run experiments, and prioritize improvements that directly influence core growth and CLTV metrics.
- Shape product positioning within the customer lifecycle, ensuring it reflects user insight, competitive context, and commercial goals.
- Analyze and segment customers to identify value opportunities and tailor lifecycle interventions for different cohorts.
- Partner closely with internal teams, including product, analytics, design, marketing, and BI, to influence roadmaps and embed lifecycle strategy across the organization.
- Identify behavioural drop-offs and develop targeted interventions that guide users toward higher-value actions.
- Collaborate with data teams to build dashboards, define success metrics, and monitor lifecycle performance.
- Define triggers, audiences, and intended business outcomes for lifecycle communications within the overarching communication architecture.
- Contribute to a culture of rapid experimentation, learning, and continuous optimization across teams.
What makes you stand out:
- Proven experience in product marketing or a senior marketing role where you have shaped strategy and driven measurable impact.
- Strong command of product marketing principles and the ability to apply them across the full customer lifecycle.
- High fluency in data analysis, including forming insights, defining metrics, and making evidence-based decisions.
- Track record of setting ambitious KPIs and delivering against them with discipline and focus.
- Ability to excel in a fast-moving environment, comfortably navigating shifting priorities and ambiguity.
- Exceptional attention to detail coupled with a strong sense of responsibility for your work.
- Demonstrated ownership end-to-end, taking initiatives from concept through execution and optimisation.
Desired:
- Prior experience in the blockchain industry.
Nexo benefits:
- Competitive and rewarding remuneration package.
- Annual performance-based bonuses.
- Comprehensive Learning Hub for continuous growth.
- Hybrid work model: primarily office-based with scheduled home office flexibility.
- A dynamic and inspiring environment with cutting-edge projects.
- Career development opportunities in a global leader driving the next generation of wealth.
- Customizable personal benefits package.
- Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses.
- Free parking with a designated space, free electric bikes, and public transportation cards.
- Fresh fruits, snacks, and a well-stocked office kitchen.
- Regular department team buildings and company-wide team buildings.
