Job Description
At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.
At NICE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.
So, what’s the role all about?
We are seeking a highly experienced Senior Sales Executive to drive new business and expansion within our Public Safety and Justice portfolio across the UK and Western Europe. Based out of our London sales office, this role will focus on selling mission-critical solutions to police departments, emergency communications centers, fire and rescue services, and ambulance services.
This is a senior, quota-carrying role requiring strong expertise in complex public sector sales, long sales cycles, and multi-stakeholder buying environments. The successful candidate will act as a trusted advisor to public safety leaders, helping them modernize operations and improve outcomes through innovative technology.
How will you make an impact?
Sales Execution & Revenue Growth
- Own and achieve assigned revenue targets through new customer acquisition and expansion of existing accounts
- Manage the full sales lifecycle, from prospecting and qualification through contract negotiation and close
- Develop and maintain a strong pipeline of opportunities across the UK and Western Europe
- Accurately forecast sales performance and provide regular pipeline updates
Customer Engagement & Account Management
- Build and maintain trusted relationships with senior decision-makers and influencers within police forces, emergency communications centers, fire departments, and ambulance services
- Act as a strategic advisor to customers, understanding operational challenges and aligning solutions to mission-critical needs
- Lead complex, multi-stakeholder sales engagements involving technical, operational, and procurement audiences
- Support contract renewals, upsell, and cross-sell opportunities within assigned accounts
Public Sector & Tender Expertise
- Lead and respond to RFPs, tenders, and framework-based procurements in compliance with public sector requirements
- Coordinate internal resources (solution consultants, legal, finance, and leadership) to deliver compelling and compliant proposals
- Maintain a strong understanding of public sector procurement models and regulatory requirements across the region
Market & Competitive Insight
- Maintain in-depth knowledge of public safety market trends, customer priorities, and competitive landscape
- Provide feedback from the field to product and marketing teams to help shape regional go-to-market strategies
- Represent the company at relevant industry events, conferences, and customer meetings
Cross-Functional Collaboration
- Work closely with solution engineering, professional services, and customer success teams to ensure smooth transition from sale to delivery
- Align customer expectations throughout the sales cycle to ensure long-term satisfaction and retention
Have you got what it takes?
Required
- Proven experience (typically 7–10+ years) in enterprise or public sector technology sales
- Demonstrated success selling complex software or technology solutions to public safety, justice, or government customers
- Strong understanding of UK and Western European public sector procurement processes, including tenders and frameworks
- Track record of consistently achieving or exceeding sales quotas
- Excellent communication, presentation, and negotiation skills with senior-level stakeholders
- Ability and willingness to travel regularly across the UK and Western Europe
Preferred
- Experience selling mission-critical or regulated solutions (e.g., emergency communications, digital evidence, analytics, incident management, or command-and-control platforms)
- Established relationships within police, fire, ambulance, or emergency communications organizations
- Experience working in an international or matrixed sales environment
- Bachelor’s degree or equivalent professional experience
Personal Attributes
- Self-motivated, disciplined, and results-oriented
- Comfortable operating independently in complex, long-cycle sales environments
- Strong consultative selling mindset with a focus on customer outcomes
- High integrity and professionalism suited to public sector engagement
What’s in it for you?
Learn more about the Benefits at NICE
Join an ever-growing, market-disrupting, global company where the teams – comprised of the best of the best – work in a fast-paced, collaborative, and creative environment! As the market leader, every day at NICE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NICEr!
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About NICE
NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NICE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.
Known as an innovation powerhouse that excels in AI, cloud and digital, NICE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.
NICE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation, or any other category protected by law.
Requisition ID: 9928 Reporting into: General Manager, Public Safety
Role Type: Individual Contributor
About NiCE
NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.
Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.
NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.
