Job Description
Company Description
Nine is Australia’s largest locally owned media company. Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands.
Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.
Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We’re evolving and we need people like you to bring new ideas, innovate and make your mark.
Job Description
As a CRM Executive within our Audience Engagement team, you will be the driving force behind brand-specific campaigns that reinforce the true value of our subscriptions. You’ll work cross-functionally to craft tailored messaging and seamless subscriber experiences, ensuring our award-winning content becomes an essential part of our audience’s daily habits. This is a pivotal role focused on executing innovative lifecycle initiatives that deepen engagement and boost long-term retention.
Day to day you will:
- Manage and deliver high-impact, masthead-specific campaigns for content, product launches and other engagement initiatives.
- Collaborate with editorial and digital teams to coordinate marketing rollouts across diverse CRM channels.
- Build and deploy sophisticated engagement emails and automated triggers designed to foster customer habits.
- Utilise behavioural data and subscription insights to develop compelling messaging that improves lifecycle retention.
- Develop, deploy and manage campaigns, with a focus on experimentation using specific CRM testing tools and techniques.
- Execute subscriber-focused initiatives, including managing exclusive offers, promotions, and competitions.
- Develop, send and provide recommendations for BAU email sends plus manage the schedule and creative process for house press and display ads.
- Analyse campaign performance, providing detailed tracking and reporting to turn data into actionable insights.
This is a 12-month contract role with potential to extend.
Qualifications
What you’ll bring:
- Proven experience in CRM, customer marketing, or a data-driven marketing role.
- Technical proficiency in CMS and CRM platforms such as Braze, MoEngage, Klaviyo or similar, covering email, SMS, and app push.
- A creative and innovative mindset, supported by an innate attention to detail and a commitment to high-quality deliverables.
- Strong analytical skills, using data-driven decision-making and critical thinking to solve complex problems.
- Adaptability in fast-paced environments, with a proven ability to manage multiple priorities and tight deadlines.
- Deep understanding of modern marketing principles, including digital performance metrics and audience-building best practices.
Additional Information
How we work
At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.
Our employee benefits include:
- Access to ‘Employee Exclusives’ program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
- Digital newspaper subscription to our mastheads.
More info at Nine Careers.
Our Commitment to Diversity and Inclusion:
We’re committed to a safe, respectful and inclusive Nine. From day one, you’ll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.
