Job Description
The Olo Network is Olo’s highest-priority consumer growth bet. As Director, Growth, you will own guest acquisition and retention as we scale the Olo Network to millions of guests. This is a senior individual contributor/player-coach role for an operator who has previously built and scaled growth channels from the ground up.
You will set the guest acquisition strategy, run performance end-to-end across all channels, and build the lifecycle playbooks that turn first-time orderers into repeat Olo Network guests. You will partner closely with Product, Engineering, Design, Brand, Analytics, and increasingly with Olo’s 850+ restaurant brand partners.
Two-thirds of your focus will be on acquisition; the rest on retention. You’ll likely build a small team of growth managers and channel specialists as the business scales, but you’ll start by doing the work yourself.
You can work remotely from anywhere in the U.S. or at Olo’s headquarters in NYC.
How You’ll Make an Impact
Own the guest acquisition strategy for the Olo Network, including annual planning, quarterly targets, and channel-level forecasts. Make the case for where to invest, what tradeoffs to make, and how to measure success.
Activate the 40M+ guests already with Olo Accounts as a recurring source of incremental orders for our restaurant brand partners on the Olo Network.
Architect acquisition programs that activate Olo’s restaurant brand partners as an acquisition partner: co-marketing, in-store, packaging, email, push, and referrals.
Create a lifecycle program that turns first-time orderers into repeat Olo Network guests, in partnership with Product.
Build a rigorous experimentation roadmap with A/B tests, holdouts, incrementality tests, geo lifts, and marketing mix modeling.
Define and own the growth dashboards. Be the source of truth on CAC, LTV, payback, cohort behavior, and channel attribution.
What Will Set You Up for Success
6+ years of growth, performance marketing, or consumer growth strategy & operations experience, including 3+ years in a senior IC or player-coach role at a consumer marketplace, app, or two-sided platform.
A track record of scaling consumer acquisition through non-paid channels: partnerships and co-marketing, referral and viral loops, lifecycle and CRM, organic search and content, ASO, PR, and product-led acquisition surfaces.
Deep CRM and lifecycle experience: email, push, in-app, and SMS, plus the segmentation, triggering, and measurement architecture behind them.
Quantitatively rigorous: comfortable in SQL and AI tools, fluent in experiment design, and conversant in blended CAC, LTV, payback, and cohort retention.
Bias to action, comfort with ambiguity, and the hands-on operator mindset required to build something new.
About Olo
Olo is a leading restaurant technology provider with ordering, payment, and guest engagement solutions that help brands increase orders, streamline operations, and improve the guest experience. Each day, Olo processes millions of orders on its open SaaS platform, gathering the right data from each touchpoint into a single source—so restaurants can better understand and better serve every guest on every channel, every time. Over 800 restaurant brands trust Olo and its network of more than 400 integration partners to innovate on behalf of the restaurant community, accelerating technology’s positive impact and creating a world where every restaurant guest feels like a regular. Learn more at olo.com.
We’re remote-friendly. Since 2015, we have been evolving our culture to continue to support a more distributed workforce and now over 75% of our team works remotely across the U.S. If you’re in the New York City area, you can choose to work remotely or from Olo’s headquarters.
We offer great benefits, such as 20 days of paid time off, 10 sick days, 11 holidays, plus year-end closure, health, dental, and vision coverage for yourself and your family, a 401k match, remote-office stipend, a generous parental leave plan, volunteer time off, gift matching policy, and more!
Our best estimate of the compensation range for this opportunity is $160,000-$190,000 annually, depending on the experience you bring and your location. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process.
We encourage you to apply!
At Olo, we believe bringing together people with varied experiences and viewpoints leads to better results. Don’t check every box in the job description? Research shows many qualified candidates hold back from applying unless they meet all listed requirements. We’re committed to creating a genuine workplace where everyone can contribute their best work—this improves our decision-making and helps us better serve our communities. So if you’re enthusiastic about this role but your background doesn’t align perfectly with every qualification, we encourage you to apply anyway. You might be exactly the right fit for this or other positions.
All applicants receive consideration for employment. We do not discriminate on the basis of race, religion, colour, national origin, gender identity, sexual orientation, pregnancy, age, marital status, veteran status, or disability status.
California Residents: CCPA notice
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
