Marketing Manager

Job Description

Role OVO-View

Team: Direct to Consumer

Salary banding:  £63040 - £70000

Location: Hub Based - Hybrid with ¹⁄₂ a week in Glasgow, Bristol or London.

Experience: Senior Mid-Level

Working pattern: Full-Time - 12 Months Fixed Term Contract

Reporting to: Head of D2C

Sponsorship: Unfortunately we are unable to offer sponsorship for this role.

This role in 3 words: Cross-channel, creative, insightful

Top 3 qualities for this role: Collaborative, customer-centric, proactive

Where you’ll work:

At OVO, we understand that a one size fits all approach doesn’t work for everyone. That’s why we created the OVO Way of Flexibility.

All our roles are hub based (Bristol, Glasgow or London), providing a dedicated space for collaboration, connection and teamwork. You’ll also have the flexibility to work from home.

Everyone belongs at OVO

At OVO, we are on a mission to solve one of humanity’s biggest challenges, the climate crisis. And we know it takes all of us to change the world. That’s why we need diverse people from all abilities, gender identities, ethnicities, ages, sexual orientations, life experiences and backgrounds to join us.

Teamworking for the planet

Everything we do here spins around Plan Zero. So, naturally, the team you’ll be joining plays a gigantic role in making that happen. Here’s how:

Joining the Direct to Consumer team, you’ll own the optimisation of our marketing, making it easy and appealing for customers to join OVO and our mission towards Plan Zero.

This role in a nutshell:

We are looking for a versatile, narrative-driven Marketing Manager who believes that every touchpoint—from a 15-second ad to a deep-dive product page—is an opportunity to tell a compelling story.

You aren’t just a specialist in one channel; you are an all-rounder who can pivot from high-level storytelling to tactical SEO updates or ad creative briefs in a single day. If you are a “get stuck in” marketer who loves to build, test, and refine, we want to talk to you.

Your key outcomes will be:

• Cross-channel ownership: Manage and execute marketing campaigns across all channels (ads, organic / LLM search, and Web) to drive awareness and conversion.
• Narrative continuity: Act as a brand storyteller, ensuring that our core selling points are never lost, whether a user finds us through an organic search result or an ad.
• Agency management: Working with our preferred agency to plan and deliver marketing campaigns that meet our CAC and CPA targets.
• Testing and insights:Own the marketing testing roadmap. You’ll constantly experiment with new messaging, visual hooks, and channel tactics to see what resonates with our audience, constantly driving towards performance improvement.
• Integrated campaigns: Ensure product launches and brand moments are synchronised across channels for maximum impact.
• Creative oversight: Collaborate with the internal creative team to brief and oversee high-performing creative assets and web content.
• Content strategy: Own the content across key landing pages, utilising content tools and LLMs to assist in versioning, brainstorming, and SEO optimisation.
• Hook testing: Work with the paid media agency and internal creative teams to develop creative testing strategies across channels and deliver these tests through to evaluation.

You’ll be a successful Marketing Manager here at OVO if you…

• … have a growth mindset. You aren’t afraid to roll up your sleeves. No task is too small if it improves the customer experience or marketing performance..
• … are a storyteller. You know how to tweak a headline or a visual to stop the scroll.
• …love a full funnel approach. You have a broad understanding of all digital channels but are willing to dive deep into the weeds od a channel when needed.
• …use technology as second nature. You are comfortable using digital tools (like ChatGPT, Claude, or Canva) to speed up your workflow, but you have the “creative taste” to know when a machine-generated idea needs a human soul.
• …use data to inform your strategies. You don’t just “guess” what works; you look at Click-Through Rates (CTR) and Conversion Rates (CVR) to validate your creative instincts.
• …know your E-E-A-T from your meta data. Using content to optimise for search and LLMs is part of your every day.
• …have the experience. We are looking for 4+ years of experience in content strategy, SEO or creative marketing.
• …excel at communicating. Whether you’re talking to your peers, agencies or senior stakeholders, you are able to sell your strategy.

Let’s talk about what’s in it for you

We’ll pay you between £63040 and £70000, depending on your specific skills and experience. If your expectations are a little different, have a chat with us!

We keep our pay ranges broad on purpose to give us, and you, flexibility to match your experience to our zero carbon mission.

You’ll be eligible for an on-target bonus of 15%. We have one OVO bonus plan that focuses on the collective performance of our people to deliver our Plan Zero goal.

We also offer plenty of green benefits and progressive policies to help you feel like you belong at OVO…and there’s flex pay. We’ll give you 9% Flex Pay on top of your salary – 4% of this is auto enrolled into your pension, and the remaining 5% is yours to do what you like with. You can use this to buy from our extensive range of flexible benefits, including our green benefits which we’ve put at the heart of our offering, add to your pension or even take it as cash.

Here’s a taster of what’s on offer:

For starters, you’ll get 34 days of holiday (including bank holidays).

For your health With benefits like a healthcare cash plan or private medical insurance depending on your career level, critical illness cover, life assurance, health assessments, and more

For your wellbeing With gym membership, travel insurance, workplace ISA, will writing services, dental insurance, and more For your lifestyle With extra holiday buying, discount dining, home & tech loans, and supporting your favourite charities with give-as-you-earn donations

For your home Get up to £400 towards any OVO Energy plan, plus great discounts on solar, smart thermostats and EV chargers

For your commute Nab a great deal on ultra-low emission car leasing , plus our cycle to work scheme and public transport season ticket loans

Want to hear about our full range of flexible benefits and progressive people policies? Our People Team can tell you everything you need to know.

For your Belonging

To find better ways to support our people, we need to listen to each other’s experiences and find ways to build a truly inclusive and diverse workplace. As part of this, we have 8 Belonging Networks at OVO. Led by our people, for our people - so when you join OVO, you can play a part - big or small - with any of the Networks. It’s up to you.

Oh, and one last thing…

We’d be thrilled if you tick off all our boxes, yet we also believe it’s just as important we tick off all of yours. And if you think you have most of what we’re looking for but not every single thing, go ahead and hit apply. We’d still love to hear from you!

If you have any additional requirements, there’s a space to let us know on the application form; we want to make the process as easy and comfortable for you as possible..