Job Description
Job Title: Appointment Setter (Legal Services)
Position Type: Full-Time, Remote
Working Hours: U.S. business hours
About the Role:
We are seeking a motivated and confident Appointment Setter to support business growth by engaging attorneys and qualifying their interest in professional marketing services.
This role focuses on initiating conversations, handling objections, nurturing prospects through consistent follow-ups, and scheduling qualified appointments for the sales team. The ideal candidate is highly persistent, organized, and comfortable speaking with professionals while navigating gatekeepers and decision-makers.
Responsibilities:
Lead Outreach & Prospect Engagement
- Conduct inbound and outbound outreach to attorneys to introduce services and initiate conversations.
- Engage prospects in meaningful discussions to understand their needs and level of interest.
- Ask thoughtful questions to qualify prospects effectively.
- Navigate gatekeepers and establish communication with decision-makers.
Appointment Setting
- Schedule qualified discovery calls for the sales team with interested prospects.
- Ensure prospects are properly briefed before scheduled meetings.
- Maintain clear communication with prospects regarding scheduling and next steps.
Follow-Up & Lead Nurturing
- Maintain consistent follow-up with prospects until a clear decision is reached.
- Handle objections and concerns professionally while maintaining engagement.
- Build rapport and trust with potential clients through personalized communication.
CRM & Lead Management
- Maintain organized records of all prospect interactions within the CRM system.
- Track outreach activity, lead status, and appointment scheduling.
- Ensure all lead information and communication history is accurately documented.
What Makes You a Perfect Fit:
- Confident communicator who enjoys starting conversations and building rapport.
- Persistent and resilient when following up with prospects.
- Comfortable speaking with professionals and decision-makers.
- Highly organized with strong attention to detail.
- Self-motivated and capable of managing outreach activities independently.
Required Experience & Skills (Minimum):
- Experience in appointment setting, sales development, or business development roles (SDR/BDR).
- Strong outreach and follow-up communication skills.
- Ability to confidently handle objections and maintain productive conversations.
- Excellent verbal English communication skills.
- Experience using CRM systems and scheduling tools.
- Ability to stay organized while managing multiple leads and conversations.
- Reliable high-speed internet and professional remote work setup.
Ideal Experience & Skills:
- Experience working with legal professionals, law firms, or professional service industries.
- Background in marketing agencies or professional services sales.
- Experience engaging with high-value or professional clients.
- Experience navigating gatekeepers and reaching decision-makers.
What Does a Typical Day Look Like?
An Appointment Setter’s day focuses on engaging prospects and generating qualified meetings for the sales team. You will:
- Conduct outbound outreach to attorneys.
- Engage prospects in conversations and qualify interest.
- Follow up with leads to maintain engagement.
- Handle objections and address prospect questions.
- Schedule meetings for qualified prospects.
- Maintain organized records of outreach activity within the CRM.
In essence: you are responsible for turning conversations with prospects into qualified appointments for the sales team.
Key Metrics for Success (KPIs)
- Number of qualified appointments scheduled.
- Outreach activity levels (calls, messages, follow-ups).
- Appointment show-up rates.
- Lead engagement and response rates.
- Accuracy and consistency of CRM updates.
Interview Process:
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Practical Assessment (Outbound Call or Objection Handling Scenario)
- Client Interview
- Offer & Onboarding
