Job Description
Appointment Setter – Legal Services (SDR, Outbound Outreach, CRM) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring a highly motivated Appointment Setter to engage attorneys and law firms, qualify their interest, and schedule high-quality discovery calls for the sales team.
This role is focused on:
- Starting conversations with professionals
- Handling objections confidently
- Following up consistently over time
- Turning interest into booked meetings
If you’re persistent, organized, and comfortable speaking with decision-makers, this role gives you direct impact on pipeline growth.
What You’ll Own
Lead Outreach & Prospect Engagement
Conduct inbound and outbound outreach to attorneys and legal professionals
Introduce services and initiate meaningful conversations
Ask targeted questions to:
- Understand needs
- Qualify interest
Navigate gatekeepers and connect with decision-makers
Build rapport with professional, high-value prospects
Appointment Setting
Schedule qualified discovery calls for the sales team
Ensure prospects are:
- Properly informed
- Prepared for meetings
Manage calendars and coordinate availability
Maintain clear communication on next steps
Follow-Up & Lead Nurturing
Execute consistent follow-up sequences
Keep prospects engaged across longer sales cycles
Handle objections professionally
Continue outreach until:
- A meeting is booked, or
- A clear decision is reached
CRM & Lead Management
Maintain accurate records in CRM systems such as:
- HubSpot
- Salesforce
Track:
- Outreach activity
- Lead status
- Appointments
Ensure all communication is properly documented
Maintain clean, structured pipeline data
What Success Looks Like
- Consistent flow of qualified booked meetings
- High follow-up discipline (no missed opportunities)
- Strong appointment show-up rates
- Clean, reliable CRM data
- Positive feedback from sales team on lead quality
What Makes You a Strong Fit
- Confident communicator (phone, email, LinkedIn)
- Persistent and resilient — you don’t drop leads
- Comfortable speaking with attorneys and professionals
- Organized with strong attention to detail
- Self-motivated and able to work independently
- Strong objection-handling skills
Requirements (Must-Have)
Experience
Experience in:
- Appointment Setting
- SDR / BDR
- Sales Development
Strong outbound outreach and follow-up experience
Skills
Excellent verbal English communication
Confident handling objections and pushback
Experience using:
- HubSpot / Salesforce
- Scheduling tools (Calendly, Google Calendar)
Strong organization and multitasking ability
Reliable internet and professional remote setup
Nice to Have
Experience working with:
- Law firms
- Attorneys
- Professional services
Agency or marketing services outreach experience
Experience with high-value or consultative sales
Proven ability to navigate gatekeepers
Tools You’ll Use
- HubSpot / Salesforce
- Calendly / Google Calendar
- Email and calling tools
- Outreach platforms
What a Typical Day Looks Like
- Conduct outbound outreach to attorneys
- Engage and qualify prospects
- Handle objections and questions
- Follow up with active leads
- Schedule discovery calls
- Update CRM and track pipeline activity
In short:
You turn conversations into qualified meetings that drive revenue.
Key Metrics (KPIs)
- Appointments booked (weekly/monthly)
- Outreach activity (calls, emails, follow-ups)
- Show-up rate (target: 70–80%+)
- Prospect engagement rates
- CRM accuracy (100% activity logging)
Interview Process
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Practical Assessment (call roleplay / objection handling)
- Client Interview
- Offer & Onboarding
Apply Now
If you’re a driven communicator who knows how to turn conversations into booked meetings, this role puts you at the center of pipeline growth.
Apply now and become a key driver of high-quality sales opportunities.
