Cold Email Specialist

Job Description

🚀 Cold Email Specialist (Deliverability + Client Success + Campaign Operations)

Full-Time Remote | Flexible Hours with U.S. Client Overlap

💼 About the Role

We’re hiring a highly execution-focused Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution inside a fast-growing startup environment.

This is not a passive account management role.

You will be directly responsible for:

• cold email campaign performance,
• inbox placement,
• deliverability troubleshooting,
• campaign optimization,
• client communication,
• and retention.

You’ll work closely with:

• the founder,
• outreach team,
• developers,
• and operations

to ensure campaigns perform, clients stay happy, and delivery standards scale with the business.

If you understand cold email beyond basic outreach — including:

• infrastructure,
• warm-up,
• deliverability,
• copy performance,
• inbox health,
• and campaign optimization —

this role is a strong fit.

🔥 What You’ll Own

Client Campaign Ownership

• Act as the primary point of contact for 20–30 active clients
• Lead client check-ins and performance conversations
• Manage client expectations and campaign updates
• Build strong long-term client relationships
• Proactively identify risks and prevent churn before issues escalate

Cold Email Campaign Performance

• Diagnose and optimize underperforming campaigns

• Troubleshoot:

  • deliverability issues
  • inbox placement problems
  • domain health
  • spam issues
  • list quality concerns
  • low reply rates

• Review and optimize:

  • subject lines
  • messaging
  • sequencing
  • personalization

• Quality-check campaigns before launch

• Continuously improve campaign performance and outcomes

Deliverability & Infrastructure

• Manage and optimize:

  • warm-up systems
  • inbox reputation
  • sending domains
  • DNS setup
  • SPF / DKIM / DMARC

• Understand how inbox placement impacts results

• Troubleshoot technical campaign issues independently when possible

• Collaborate with technical teams on infrastructure and automation improvements

Copywriting & Messaging Optimization

• Personally write and refine cold email copy

• Improve:

  • open rates
  • reply rates
  • positive response rates

• Test and iterate messaging based on campaign data

• Balance personalization with scalability

Processes, SOPs & Scaling Operations

• Build and improve delivery documentation and playbooks

• Maintain organized workflows and campaign tracking

• Track:

  • SLAs
  • client health
  • campaign metrics
  • operational performance

• Help create scalable systems as the company grows

Cross-Functional Collaboration

• Work closely with:

  • developers
  • infrastructure teams
  • outreach specialists
  • leadership

• Coordinate campaign execution and troubleshooting

• Report directly to the founder on:

  • campaign performance
  • client risks
  • retention concerns
  • operational improvements

✅ Required Experience & Skills

• Experience inside:

  • cold email agencies
  • lead generation companies
  • outbound sales environments
  • startup operations

• Strong hands-on expertise in:

  • cold email strategy
  • deliverability
  • inbox placement
  • warm-up systems
  • outbound infrastructure

• Strong copywriting ability for outbound campaigns

• Experience troubleshooting:

  • spam issues
  • domain reputation
  • low-performing campaigns

• Technical understanding of:

  • APIs
  • automations
  • workflows
  • outbound systems

• Daily practical use of:

  • AI tools
  • ChatGPT
  • Claude
  • automation workflows

• Strong communication and client management skills

• Comfortable operating independently in fast-moving environments

⭐ Nice-to-Have Experience

• Experience with:

  • Instantly
  • Smartlead
  • Clay
  • Apollo
  • Lemlist
  • Outreach
  • HubSpot

• Familiarity with:

  • Zapier
  • Make
  • webhooks
  • automation systems

• Experience scaling outbound systems for startups or agencies

• Background in SaaS or lead generation environments

🧠 What Makes You a Strong Fit

• You take ownership instead of waiting for instructions
• You thrive in startup environments where systems evolve quickly
• You focus on execution, results, and performance
• You understand that deliverability is just as important as copy
• You communicate confidently with founders and executives
• You can troubleshoot both technical and operational campaign issues
• You care deeply about client outcomes and retention

📅 What a Typical Day Looks Like

• Review campaign performance dashboards and inbox health
• Troubleshoot deliverability or reply-rate issues
• Optimize copy, targeting, and sequencing
• Join client calls and provide performance updates
• Coordinate with outreach and technical teams
• Launch and QA new campaigns
• Monitor domain reputation and warm-up systems
• Update SOPs and operational tracking systems

In short:

You own the health, performance, and success of outbound cold email campaigns from both a technical and client-facing perspective.

📊 Key Metrics for Success (KPIs)

• Client retention and churn reduction
• Inbox placement and deliverability rates
• Campaign reply and conversion performance
• Client satisfaction and relationship health
• SLA adherence and operational consistency
• Overall impact on client campaign results

🌟 Why This Role Stands Out

• High ownership and direct impact on client outcomes

• Work closely with startup leadership and technical teams

• Blend of:

  • deliverability
  • operations
  • client management
  • outbound strategy
  • copywriting

• Opportunity to help scale outbound systems and processes

• Fast-moving environment with strong growth opportunities

🧪 Interview Process

• Initial Screening
• Interview with Founder
• Final Discussion
• Offer & Onboarding

👉 Apply Now

If you:

• understand cold email deeply,
• know how to improve deliverability and campaign performance,
• thrive in startup environments,
• and enjoy owning client outcomes from end to end,

this role is a strong fit for you.